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In case you’ve ever spent any time on LinkedIn over the previous yr, you’ll discover it filled with search queries on the lookout for the “finest” advertising and marketing and consumer acquisition packages. As an alternative of one other cookie cutter company messaging technique stuffed to the brim with buzzwords, think about if our advertising and marketing plan centered on a quite simple follow: gratitude. Research present that gratitude is a significant win-win for each the giver and receiver.
Nonetheless there is a caveat — it must be genuine.
So now what? It’s all effectively and good to speak about gratitude as an idea or an thought, but it surely’s solely efficient if it’s practiced with intent. The place can we begin?
1. Begin a “gratitude stock” listing.
Gratitude is one thing that may be