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There’ll all the time be forces that throw your plans by the wayside and recalibrate — whether or not they take the type of political modifications, a pure catastrophe, a cultural shift or a once-in-a-lifetime pandemic. So for entrepreneurs, the query shouldn’t be “How can we plan for the brand new regular?” however as an alternative, “Why are you anticipating one?”
Whereas on a basic stage the phrase “new regular” simply represents a want to get again to occasions after we weren’t all continually stressed and life didn’t depend upon being extremely socially and politically conscious, what it actually represents is a want for stagnancy. To have the ability to take a breather. However it doesn’t matter what’s happening on this planet, advertising has by no means been about taking a breather.
Our purchasers don’t rent us to create a “new