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It’s not every single day you hear the phrase “deliverables” come out of the mouth of a 21-year-old. However Masai Russell isn’t your typical younger grownup. The four-time first-team All-American in monitor and subject on the College of Kentucky can be a profitable social media influencer. She spoke of deliverables whereas characterizing the social media content material expectations of her shoppers, i.e. sponsors of her Instagram and YouTube channels.
Thoughts you, Russell has solely been working with these shoppers on deliverables for 2 months. The NCAA redefined its novice guidelines in late June to permit faculty student-athletes to monetize their title, picture and likeness (NIL). Till then, they couldn’t settle for cost for private appearances, merchandise associated to them and even sponsored content material on their social media channels, even when their content material had nothing to do with