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Digital advertising and marketing is a vibrant new frontier in enterprise promoting. Just some many years in the past, platforms like radio, print and tv had been the first choices for advertising and marketing our merchandise — however as we speak, the digital choices are nearly countless.
This plethora of choices might have you ever swinging between feeling like a child in a sweet retailer and being that child’s mum or dad, uncertain of which choices are finest and just a little frazzled on the vary of alternative.
Selecting which digital advertising and marketing machine will get your {dollars} ought to be simple, although, in case you’ve constructed your decisions on the inspiration of attribution.
The wasted cash
John Wanamaker, a nineteenth-century Philadelphia retailer famously stated “Half the cash I spend on promoting is wasted; the difficulty is I do not