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At least 75% of shoppers now count on retailers to supply an augmented actuality (AR) expertise relating to buying, based on “The Cell AR Alternative in Retail Report” by Enterprise Insider Intelligence. Moreover, it has been proven that if a retailer desires to draw shoppers again to shops and be considered as cutting-edge, it wants to include digital applied sciences as a touchpoint alongside the shopper shopping for journey.
Now greater than ever, AR has turn out to be a core ingredient of a model’s general advertising and marketing and ecommerce technique. With the rise of in-store COVID-19 well being considerations, regular buying habits have drastically modified. Latest research present that customers have elevated fears about bodily touching merchandise, so by permitting them to preview items in a digital method via AR, retailers are in a position to ease their minds.