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With society being so closely invested in comfort, why do customers proceed to assist brick and mortar retailers?
One phrase: expertise.
Buyers have been itching to get again into retail shops following the preliminary wave of lockdowns, and 2021 has offered sturdy gross sales numbers for a lot of retailers. With supply choices nonetheless extensively obtainable, customers clearly valued the expertise of getting out of the home and into retail shops.
Primarily based on our State of Client Conduct 2021 report, the in-store expertise is a defining benefit of brick-and-mortar retail. 90{bce2ac57dae147ae13b811f47f24d80c66c6ab504b39dda4a9b6e8ac93725942} of consumers are more likely to return to your retailer if their in-store expertise is constructive — and particularly if the expertise is one-of-a-kind.
As 2022 approaches, the normalcy that in-store retail experiences present will proceed to enchantment to consumers. And but it’s the retailers who present in-store experiences