Opinions expressed by Entrepreneur contributors are their own.

It’s no longer a secret that we’re now living in the era of digital transformation. The travel industry has experienced significant changes as well, pushing advertisers and brands to consider new messaging, channels and approaches before campaign launches. 

After a long period of being locked up, travelers are ready to spend their savings. The recent increase in demand has caused travel companies to boost their marketing spend and carefully choose the right tone in their messaging. So what’s at the very heart of the travel-brand roadmap now?

Behavior changes should turn into marketing hypotheses 

The virus is still not eliminated completely, and anxiety levels are not dropping. The health implications of travel and safety precautions necessitate specific customer-experience strategies, including work with brand awareness, evaluation and post-purchase scenarios.  

Today, small-group trips are being prioritized as consumers become more selective of their environment


India is the world’s third largest oil importer. It imports 86% of its crude oil requirements to make the petrol and diesel that is sold by domestic companies like Indian Oil and Hindustan Petroleum.

Iraq is the top oil supplier. Saudi Arabia, UAE, Nigeria and the US are other key sellers. Therefore, any geopolitical tension affecting the supply of crude oil does not bode well for Indian consumers as well as government finances.




Crude oil prices have been on the boil for some time now, gaining around 60% over the past year because of tight supplies. The OPEC+, which includes the cartel’s allies led by Russia, has been failing to meet its monthly production target since last August.

Brent crude, the global benchmark, touched 90 dollars a barrel for the first time in seven years as rising political tensions between Ukraine and Russia


Shares of C E Info Systems (MapmyIndia) hit a record low of Rs 1,271.65, on slipping 11 per cent on the BSE in Friday’s intra-day trade after the company reported 14 per cent year-on-year (YoY) decline in its consolidated profit at Rs 18.52 crore in December quarter (Q3FY22).


In Q3FY22, revenue from opreations was down 10.7 per cent YoY at Rs 43.37 crore. Earnings before interest tax and depreciation and amortization (EBITDA) margins declined 700 bps YoY to 35.9 per cent.





The company said, lower revenue during the quarter were due to sales of automotive OEMs impacted owing to semiconductor shortage. Additionally, comparative quarters of Q2FY22, and Q3FY21 had benefitted from post-covid recovery pent-up demand, it said.


At 10:05 am; MaymyIndia traded 5 per cent lower at Rs 1,361.70, as compared to 1.2 per cent rise in the S&P BSE

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“The nice thing about not planning is that failure comes as a complete surprise rather than being preceded by a period of worry and depression.” — author unknown

If you get in a car in Chicago with the intent of driving to Los Angeles, the GPS rarely plots the California portion of the map while you are in your driveway. Rather, the GPS methodically and sequentially plots each road to take in order to reach the desired location. Project Management follows the same logic of a series of key tasks or steps that have to be completed in a systematic process in order to meet the desired outcome. Traveling to Los Angeles from Chicago can only happen if the tasks of traveling through the Midwest and the Rockies are met first.

This type of thinking seems elusive when it comes to business project management. Ask someone to “map” out the

In marketing, it is important to have an effective communication tool. One of these tools is plastic postcards. These are cards that you create and distribute to customers with a message or advertisement about your business so they can learn more about it. You should consider several things when venturing into this type of communication. Here are some tips on choosing a plastic postcard.

Keep it Simple

The most popular plastic postcards are the standard size, five by seven inches. However, if you need a larger card or smaller postcard, you can get them adjusted to your specific needs at the printers. If the design is too large or small for a plastic postcard, it will diminish its impact and make people less likely to read it.

Use Quality Paper Stock

Like greeting cards, plastic postcards can be made with a range of paper stocks. The more …

Opinions expressed by Entrepreneur contributors are their own.

As more companies rebound from the pandemic, advertising is sure to pick up. According to Zenith, ad spend will grow by 5.2 percent in 2022 to $652 billion. So if you work at an agency you love and have thought about buying it, now might be the right time. Just avoid running into the same errors that other buyers have experienced when executing an internal business sale. Here are the five biggest mistakes you could make:

1. Expecting the current owner to take the lead

The prospect of an internal sale is often introduced by an agency owner. That person might approach an employee or group of employees that seem like they’d be interested in buying the business. If you’re a prospective buyer and confirm your interest, the process of negotiating a deal will begin — unless you leave things up to