January 2022

How to Nail Every Type of Outreach

Opinions expressed by Entrepreneur contributors are their own.

Outreach is a huge aspect of business. All editors or owners of a company have gotten some form of outreach email. Even though several areas of outreach have been automated, there is still a need for manual outreach.

Here’s how you can improve each area of outreach.

Sales

Reaching out to the person who makes the decisions is important. An insane amount of time can be wasted pitching a person without decision-making power. There are so many partnerships where a person might want final approval on the large decisions that are made.

Identifying the pain points of a potential customer can be done by email. Closing a sale is far easier when pitching only what a client or customer needs rather than pitching services or products that they do not. Upselling is one thing, but pushing additional spending can backfire.

Sales emails

FIIs pumped out $13.5 bn from Indian equity market since Oct 2021



Higher bond yields as well as a potential US Fed rate hike sparked a global risk-off sentiment, leading to elevated FII outflows in India, said Motilal Oswal Financial Services.


According to the brokerage house, $13.5 billion in FIIs’ outflows have taken place in the secondary markets since October 2021.





“Domestic equities have also borne the brunt of rich valuations after a relentless rally post the bottom in March 2020,” the brokerage house said.


“While the Nifty-50 has corrected just 8 per cent from its October 2021 peak thus far, it is hiding the stress in the broader markets.”


Besides, it cited concerns around the cost of “equities going up” has taken a brutal toll on high growth stocks belonging to the Tech domain, with recently listed digital IPOs coming off 25-50 per cent off

Human Design Is Your Key To Better Marketing

Opinions expressed by Entrepreneur contributors are their own.

Have you ever felt frustrated or bitter marketing your expertise? Felt like no one is listening? Learned strategies, followed them to a T, yet generated scattered results?

Those of us running smaller businesses, especially coaches and experts, have all been there. The sad reality is that most people get stuck in this survival mode for way too long. I admit that I have been there myself, and at times it felt like I had nothing to give. Despite all the facts supporting my successes working with clients in my own business, I struggled to get the feeling that I finally found my way, the way that feels good and attracts clients into my world with ease. 

All that started changing after I discovered the Human Design System, a roadmap to self-empowerment innovated decades ago by author and thinker Ra Uru Hu. At

International Monetary Fund urges El Salvador to scale back Bitcoin push



The International Monetary Fund said Friday that El Salvador should dissolve the USD 150 million trust fund it created when it made the cryptocurrency Bitcoin legal tender and return any of those unused funds to its treasury.


The recommendation was part of the international lender’s report on El Salvador’s economy and went beyond its statement earlier this week urging El Salvador to drop Bitcoin as legal tender.





The trust fund was intended to allow the automatic conversion of Bitcoin to US dollars El Salvador’s other currency to encourage people wary of adopting the highly-volatile digital currency.


The IMF also recommended eliminating the offer of USD 30 as an incentive for people to start using the digital wallet Chivo and increasing regulation of the digital wallet to protect consumers. It suggested there could be benefits to the

How Travel Brands Must Deal With Reimagined Audience Archetypes

Opinions expressed by Entrepreneur contributors are their own.

It’s no longer a secret that we’re now living in the era of digital transformation. The travel industry has experienced significant changes as well, pushing advertisers and brands to consider new messaging, channels and approaches before campaign launches. 

After a long period of being locked up, travelers are ready to spend their savings. The recent increase in demand has caused travel companies to boost their marketing spend and carefully choose the right tone in their messaging. So what’s at the very heart of the travel-brand roadmap now?

Behavior changes should turn into marketing hypotheses 

The virus is still not eliminated completely, and anxiety levels are not dropping. The health implications of travel and safety precautions necessitate specific customer-experience strategies, including work with brand awareness, evaluation and post-purchase scenarios.  

Today, small-group trips are being prioritized as consumers become more selective of their environment

MapmyIndia slips 11%, hits record low post December quarter results


Shares of C E Info Systems (MapmyIndia) hit a record low of Rs 1,271.65, on slipping 11 per cent on the BSE in Friday’s intra-day trade after the company reported 14 per cent year-on-year (YoY) decline in its consolidated profit at Rs 18.52 crore in December quarter (Q3FY22).


In Q3FY22, revenue from opreations was down 10.7 per cent YoY at Rs 43.37 crore. Earnings before interest tax and depreciation and amortization (EBITDA) margins declined 700 bps YoY to 35.9 per cent.





The company said, lower revenue during the quarter were due to sales of automotive OEMs impacted owing to semiconductor shortage. Additionally, comparative quarters of Q2FY22, and Q3FY21 had benefitted from post-covid recovery pent-up demand, it said.


At 10:05 am; MaymyIndia traded 5 per cent lower at Rs 1,361.70, as compared to 1.2 per cent rise in the S&P BSE