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Out-of-home (OOH) promoting permits manufacturers to satisfy individuals the place they’re in the true world and drives them to take motion. Though down in numbers final yr since so many People spent unusually excessive quantities of time at house, OOH recovered swiftly in 2021. Latest figures from the Out of House Promoting Affiliation of America (OAAA) revealed that out of doors promoting income elevated by 38{bce2ac57dae147ae13b811f47f24d80c66c6ab504b39dda4a9b6e8ac93725942} — or $1.75 billion — on this yr’s third quarter in comparison with 2020 spending.
With OOH poised for continued development, what’s one of the best ways for manufacturers to catch their audiences’ eyes and successfully have interaction them? It begins by being strategic and artistic. Right here’s how to do that in 2022:
1. Assume past the billboard
Billboards could be the quintessential OOH format, however they’re only one aspect in out of doors