January 22, 2022

How Newsletter Sponsorships Can Maximize Your Marketing

Opinions expressed by Entrepreneur contributors are their own.

You want to maximize your marketing efforts and be where viewers are as a business. But very few are using the sponsored newsletter to grow their customer leads. Newsletter sponsorships can transform your marketing strategy, allowing your business to reach millions of customers. Add newsletter sponsorships to your marketing arsenal to increase the conversion rates of your campaigns. These ads are already in front of qualified leads interested in your product or service.

What Are Newsletter Sponsorships?

Newsletter sponsorships are paid ads positioned within existing, high-performing email newsletters or lists. This branch of email marketing allows you to get in front of dedicated audiences who trust the source and are more likely to trust specifically sponsored content. 

Related: Why AI Writing Assistants Are a Good Thing for Content Creation

When marketing, there is a big difference between sponsorship and advertising. Sponsorship allows

Kotak Pre-IPO Opportunities Fund raises Rs 2,000 cr, closes maiden offering

Kotak Pre-IPO Opportunities Fund, an alternative investment fund (AIF) that invests in late-stage new-age businesses with a strong moat of technology, has raised Rs 2,000 crore and closed its maiden offering.

The fund has already made investments worth Rs 653 crore in five deals and has another Rs 405 crore worth deals are in various stages of execution.

Some of the investments made so far by the fund include API Holdings, the parent company of PharmEasy, Pine Labs, Mobile Premier League, PB Fintech (Policy Bazaar) and FSN Ecommerce (Nykaa).

“Kotak Pre-IPO Opportunities Fund enables our investors to participate in this growth story as these companies become part of public markets over time,” Srini Sriniwasan, Managing Director, Kotak Investment Advisors Limited said.

The investors in the fund include several family offices such as Catamaran, the family office of Narayana Murthy and Skywalker, the family

Gold trading at Rs 49,640 per 10 gm today; silver price at Rs 65,400/kg

The price of 10 gram of gold increased by Rs 50 on Saturday, with 24-carat gold trading at Rs 49,640 and 22 carat at Rs 47,640.

One kg of silver is selling at Rs 65,400, up Rs 800 from yesterday.

In Delhi, the price of 24-carat gold stands at Rs 52,100, while in Mumbai it is at Rs 49,640, according to the Goodreturns website.

The price of 10 gram of 22-carat gold in Delhi and Mumbai it is at Rs 47,800 and Rs 47,640, respectively.

In Chennai, 10 gram of 24-carat gold is selling at Rs 50,120 on Saturday, while 10 gram of 22-carat gold is selling at Rs 45,940.

The price of gold varies across the country due to excise duty, state taxes, and making charges.

In Chennai, the price of 1 kg of silver is at Rs 69,300 today, while in