January 23, 2022

Important Lessons I Learned From a Rebrand

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Take it from me: rebrands are exciting — full of a fascinating mixture of promise and chaos — but they can also become total messes if not executed with precision and proactivity. The trouble is that this task happens so rarely in a company’s journey that few people take the time after the process is complete to reflect on the good, bad and ugly. That’s exactly what I’m doing now in my post-rebrand glow. Turns out, I missed some key opportunities along the way and want to help you avoid making the same mistakes, so, among other helpful takeaways, here’s why project management and communication must have a starring role. 

Ask the key questions 

There are few things that demand as much of a company as a rebrand. When you’re not planning the strategy, collaborating on new branding or reorganizing your internal

Want to make an impact? Change your questioning habits.

“Asking questions keeps people engaged, which is paramount when you are trying to influence someone’s thinking or behavior.” That’s the conclusion of a ten-year-old Harvard Business Review article by Chris Musselwhite and Tammie Plouffe. But the idea that leaders can have more impact by asking the right questions is much older. As early as 375 B.C., Plato emphasized the importance of teaching children how to ask and answer questions. That laid the foundation of a 2,400-year-old belief that not only are some questions more insightful than others, but some people are also more entitled to ask questions than others.

Across key societal institutions, such as courtrooms, classrooms, and newsrooms, we have an unspoken contract that says only lawyers, teachers, and journalists are entitled to ask questions. In a business context, that entitlement has been enjoyed chiefly by corporate leaders and HR. Part of the authority of leaders is that their

FabIndia plans Rs 4k-cr IPO; 750k shares to be given to artisans, farmers

Lifestyle retail brand FabIndia plans to raise up to Rs 4,000 crore through an initial public offer and in a novel approach, the company’s promoters also plan to gift more than 700,000 shares to artisans and farmers.

On Saturday, the company filed the Draft Red Herring Prospectus (DRHP) with market watchdog Sebi for the offer that will include fresh issue of shares worth up to Rs 500 crore.

Besides, there will be an Offer For Sale (OFS) of up to 2,50,50,543 shares.

Market sources said the Initial Public Offer (IPO) is expected to be worth around Rs 4,000 crore.

In order to “reward and express gratitude to certain artisans and farmers engaged with the company or its subsidiaries”, FabIndia’s two promoters — Bimla Nanda Bissell and Madhukar Khera — intend to transfer 400,000 shares