January 24, 2022

3 Cold-Calling Secrets From Sara Blakely, Founder of Spanx

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There’s a reason why Spanx founder Sara Blakely can teach us so much about cold calling, and it has nothing to do with how great she is at creating inventions. Before becoming an entrepreneur herself, she sold fax machines in Florida for seven years, where her insight into this specific skill set became invaluable when starting up.

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It was her knowledge of cold calling that turned out to be pivotal in landing her first sale of Spanx, as she cold-called the buyer for Neiman Marcus and landed her first large order of Spanx. She also used cold calling to find her patent lawyer and apparel manufacturer, which were both critical to her ultimate success as an entrepreneur. 

Here are three specific cold-calling lessons we can glean from her experiences on her entrepreneurial journey. 

1. The power of visualization 

Axis Bank to report Q3 result today; here’s what leading brokerages expect



Axis Bank Q3FY22 Preview: Axis Bank is slated to report its December quarter result (Q3FY22) later today. Ahead of the earnings, the shares of the private lender fell a per cent at Rs 703 apiece in the intra-day trade on the BSE.


Here’re expectations from the bank’s result:







Morgan Stanley


Asset quality has been in-line or better-than-expected in recent quarters, which we expect to continue. With this backdrop, we expect lower slippages of Rs 3,250 crore (2.2 per cent of trailing loans, annualized) compared with Rs 5,460 crore (3.9 per cent) last quarter and normalized credit cost of 120 bps.


Moreover, we expect core pre-provision operating profit growth at 11 per cent year-on-year (YoY) at Rs 5,820.2 crore, as against a decline of 8 per cent YoY last quarter.