January 25, 2022

Digital Marketing is Crowded, So How Can Your Agency Dominate?

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Digital marketing has been a lucrative industry for the past couple of decades. Just about every business you can think of needs to have an online presence. Every online presence needs to be supported with a collection of marketing, advertising and PR strategies. Perhaps you were ahead of the curve or you have an incredibly talented team. If so, you’ve no doubt made a lot of money helping business owners with their search engine optimization (SEO), pay per click advertising (PPC), social media and other marketing efforts.

Of course, the high earning potential of the digital marketing industry has led to an interesting side effect; the online world is inundated with an overabundance of digital marketing agencies, gurus, experts and other authorities.

With so much direct competition, how can your digital marketing agency stand out?

Related: 4 Sure-Fire Digital Marketing Strategies


IndiaMART InterMESH tanks 10%, stock hit fresh 52-week low post Q3 results

Shares of IndiaMART InterMESH hit a fresh 52-week low of Rs 5,258, down 10 per cent on the BSE in Tuesday’s intra-day trade after the company reported a disappointing set of numbers for the December quarter (Q3FY22). Consolidated net profit declined 12 per cent year-on-year (YoY) at Rs 70 crore from Rs 80 crore in a year ago quarter (Q3FY21).

The stock price of India’s largest online B2B marketplace for business products and services traded at its lowest level since December 2020. It quoted lower for the seventh straight trading day, and has plunged 22 per cent during the period. The stock has nearly halved from its 52-week high level Rs 9,952 hit on February 5, 2021.

At 09:51 am; IndiaMART InterMESH traded 8 per cent lower at Rs 5,366, as compared to 0.25 per cent decline in the S&P BSE