January 26, 2022

The Top SEO Trends for 2022

Opinions expressed by Entrepreneur contributors are their own.

A new year is a perfect opportunity to take a close look at your website and make sure your SEO is doing all the work it can be. Best SEO practices change frequently, depending on the almighty Google algorithm, the ways in which users approach their searches, and technology itself. If you’re going to take the time to do an SEO checkup, you need the most current information. Here’s my forecast for the top SEO trends for 2022.

Google’s EAT principle

Here’s the good news: Some things stay the same when it comes to SEO, and Google’s EAT principle is one of them. EAT stands for Expertise, Authority, and Trustworthiness. These factors help the search engine decide how to rank pages on the results page for a given search. EAT isn’t the almighty algorithm, but it’s the framework on which the algorithm

S&P upgrades outlook on Axis Bank to positive on improved asset quality



Standard and Poor’s (S&P) on Wednesday revised its outlook for India’s Axis Bank from “stable” to “positive”, citing improved asset quality of the privately owned lender.


The rating agency affirmed ‘BB+’ long-term and ‘B’ short-term issuer credit ratings on the bank under revised criteria.





In December 2021, the agency had set out details of revision in criteria for rating banks and non-bank financial institutions. It revised norms for Banking Industry Country Risk Assessment (BICRA).


Axis is likely to sustain improvements in asset quality supported by improved risk management and India’s economic recovery, S&P said in a statement.


The positive outlook reflects a one-in-three chance that Axis Bank’s asset quality metrics could be commensurate with higher-rated Indian and international peers over the next 12-18 months.


Axis Bank’s loan growth, asset quality, and profitability