Lyod

You may think your followers want one type of content when really they want another. 

Free Book Preview Ultimate Guide to Social Media Marketing

This book takes readers through a 360-degree perspective of social media marketing in businesses.


5 min read

Opinions expressed by Entrepreneur contributors are their own.


Digital marketers often identify social media as one of the best forms of , but it can often feel like we’re just going through the motions. If the isn’t attracting leads, what good is it? It’s likely you just need a quick boost in strategy to make sure your content is appealing to your and getting inbound requests and messages. 

In fact, 90 percent of social media users have used the platform to communicate directly with a business before. So if none of your customers or followers are reaching out to


Madhya Pradesh Chief Minister on Saturday inaugurated ‘Mukhyamantri Kisan Kalyan Yojna’ on the lines of Centre’s Pradhan Mantri Kisan Samman Nidhi (PM-Kisan) Scheme.


The Chief Minister announced that Rs 4,000 will be transferred to accounts of 1,75,000 farmers in the state every year in two instalments under the scheme.



Speaking on occasion, Chouhan raised questions over opposition’s protest against farm bills saying that farmers will be benefited.


He said the Centre has Pradhan Mantri Kisan Samman Nidhi Scheme under which Rs 6,000 will be transferred to farmers annually. “My government thought to increase Rs 4,000 further so that farmers can get Rs 10, 000 annually,” he said.


He said a farmer has the right to sell his crops according to his choice.


“No question of stopping the Minimum Support Price (MSP). If


Bullion refiner MMTC-PAMP on Saturday launched a buy-back and exchange offer for gold in the national capital in a move to help the pandemic-affected people offset their economic hardships.


For a nominal transaction fee, sellers can receive the maximum value of gold as a direct bank transfer or in the form of a gold bar with 9999, 999 and 995 purity, the bullion refiner said.



Starting with its Lajpat Nagar centre in Delhi, this facility will be rolled out soon across the country, it added.


“These are indeed challenging times worldwide, and the significant uptick in jewellers and consumers selling gold assets to offset hardships is expected to continue for some time,” MMTC-PAMP Chief Executive Officer Managing Director Vikas Singh said in a statement.


He said that the purity verification centre has advanced technology to check the

An ever-changing world requires an agile marketing strategy-one that continues to prove successful, pandemic or not. Here’s why account-based marketing reigns supreme now and well into the future.

Free Book Preview Ultimate Guide to Social Media Marketing

This book takes readers through a 360-degree perspective of social media marketing in businesses.


5 min read

Opinions expressed by Entrepreneur contributors are their own.


In 2019, George Debb, managing partner at Red Rocket Venture,s extolled the virtues of account-based , writing, “If you are not using marketing techniques today, you probably should reassess your entire B2B and and execution efforts.” 

Twelve months and one global health crisis later, the statement continues to ring true — and with even more intensity. When Debb wrote the article, “The Rise of Account-Based Marketing,” he couldn’t foresee a future in which in-person meetings, quick conversations


6 min read

Opinions expressed by Entrepreneur contributors are their own.


Spend any amount of time in entrepreneurial social media groups and you’ll get a glimpse into the things that are happening in entrepreneurship.

You’ll see entrepreneurs posting screenshots of five- and six-figure months. You’ll see leaders talking about experiencing their highest-revenue months. You’ll see experts left and right offering advice. You’ll even see a few entrepreneurs posting about their struggles. 

While looking successful on social media can feel good for a while, it’s not the path to building a business that creates financial security and options for an entrepreneur. One-hit wonder months aren’t sustainable and will have an entrepreneur frustrated by the lack of return for the effort they’re putting into building their business. 

While entrepreneurship isn’t the same as having a traditional job, there are strategies an entrepreneur can use to create consistent revenue. 

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The Indian stock market rebounded on Friday as investors lapped up beaten-down stocks on hopes of a stimulus announcement. During the market hours, reports emerged that the government was planning to unleash a big fiscal stimulus to revive the economy and create jobs. Also, global investor sentiment was positive after US Representatives started drafting a new stimulus bill, which included $2.4 trillion of spending. However, doubts remained whether the bill would have the Senate’s backing.


The closed at 37,389 with a gain of 835 points, or 2.3 per cent — the most since June 1, while the Nifty50 jumped 245 points to reclaim the 11,000 mark. On Thursday, the benchmark indices had crashed more than 3 per cent in their worst setback in four months.



According to reports, the Narendra Modi government is just weeks away from announcing another round of stimulus measures