Lyod


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Covid-19 has significantly changed -to-business marketing plans. As Forrester noted recently, “It’s more than a combination of discrete trends such as rising bounce rates, declining open rates, or increasing churn; it’s that buyers now expect a fundamentally different relationship with your company.” Consequently, creating compelling, relevant and consistent content is a highly effective way to attract and retain your audience’s attention, gain their trust, and, ultimately, to convert them to customers. 

In a world full of false advertising and eroding trust, should be at the heart of any strategy. It’s the foundation of all digital marketing channels, including SEO, public relations, social media and traffic generation. According to Hubspot, 70% of marketers are actively investing in content marketing in 2020. Rather than trying to directly sell  your products or services,


Regulator is mulling over a plan to allow the tenure extension of COVID-19 specific products as the vaccine for the disease is seemingly away by some more time, its chairman Subhash C Khuntia said on Thursday.


Besides, the sector watchdog is also working towards facilitating a standard product for coronavirus, which will be easy to understand by policyholders and will not require “voluminous policy documents”.



“With regard to extending the tenure of the COVID-19 related products, we are hoping that the vaccine would not be delayed for too long. But now that it appears that it will take some more time, we will take decision about extending the tenure of the policy at an appropriate time,” Khuntia said while addressing the CII and Pensions Summit webcast.


Corona Kavach, which was launched on July 10 and

Groups have been a major source of misinformation on the platform.

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This story originally appeared on Engadget

Facebook says that groups dedicated to health-related topics are no longer eligible to appear in recommendations. The update is part of the company’s latest effort to fight misinformation. 

“To prioritize connecting people with accurate health information, we are starting to no longer show health groups in recommendations,” Facebook writes in a statement. Facebook notes that users will still be able to search for these groups and invite others to join them, but that these groups will no longer appear in suggestions.

Facebook groups, especially ones that dabble in health-related topics, have long been problematic for the company. Groups dedicated to anti-vaccine conspiracy theories


Technologies had a stellar stock market debut on Thursday, with the IT firm’s shares closing 123 per cent above the IPO price.


Compared to the issue price of Rs 166, the stock closed at Rs 371 on the NSE, where shares worth Rs 1,945 crore changed hands.



This was the best debut for an IPO since in October 2019, when shares of the state-owned firm gained 127 per cent on day one. Further, this was among the best day-one performances for an IT company since HCL Technologies’ listing over two decades ago.


ALSO READ: Investment in P-notes continues to soar; hits 10-month high in August


The blockbuster listing for comes on the back of huge demand during its IPO last week, which saw 151x subscription.


It was also a happy


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Opinions expressed by Entrepreneur contributors are their own.


From mom and pops to global brands, we’ve all felt frustrated at times with paying money to , , , or any number of other paid search platforms for your own name. 

The biggest question that everyone has is, “Why should we pay to show ads on our own branded terms? Shouldn’t we be investing in ads that help us compete for all the other non-branded terms people search for?” Fair questions — after all, if someone is searching for the name of your brand or product in Google already, don’t they already have intent to buy from you? Why should you “throw away” money (as some have said) to show ads for your brand terms when your website already ranks as the first organic result on the page? 

Related: Want to

Using a beer can, a measuring tape, spray cans full of starter fluid, and Styrofoam mannequin heads, the YouTube personality Uncle Rob made a popular video illustrating the power of face masks to stop aerosol spray at various distances.

The video is my hands-down favorite among the wide range of messaging tools individuals and organizations have used to persuade people to take steps to reduce risks to themselves and others amid COVID-19. A close second would be the widely shared “Stay Home, Save Lives” memes that my fellow Chicagoans made using a cardboard cutout of our mayor with a stern look on her face. Both use creativity and a generous dose of humor.

More pedestrian but equally important examples are the graphics showing how (and how not) to wear a mask, and color-coded maps of states showing progress controlling the disease. The World Health Organization produced a series of