Lyod


5 min read

Opinions expressed by Entrepreneur contributors are their own.


Every time the world experiences an unprecedented shake-up, things evolve quickly, and a lot is expected of us all.

In the middle of 2019, Covid was still unforeseen. But it has since become a defining feature of the world and  at large. Historically, such times are critical and often see Darwin’s “survival of the fittest” theory come into play.

In the past, multi-million-dollar businesses have been upended during pandemics, wars, and plagues. One lesson stands out from this history: only a business that learns how to adapt can be considered “fit” and ready to survive — or even thrive.  

is the lifeblood of every business, and also a vital aspect of building a fit business that can thrive post-Covid. Here are a few key ingredients you need to build your “business fitness.


7 min read

Opinions expressed by Entrepreneur contributors are their own.


For the longest time, my generation, the Millenials, were touted as the Entrepreneurial generation. For the most part, we have lived up to the billing. However, as the world evolves, the art of evolves with it, and it turns out that has more to do with this evolution than many care to admit. 

Generation Z entrepreneurs are springing forth at such a startling rate that a recent Gallup Student Poll found that 40 percent of students surveyed from grades five to 12 stated they wanted to run their own business. Then, 24 percent said they have already started. At this rate, it isn’t at all challenging to see Generation Z take over as the most Entrepreneurial Generation. 

What I find interesting as I observe this generation is that they are distancing themselves


The much-awaited rally 2.0 in emerging-market stocks may already be under way.


Investors’ risk appetite got a boost after Joe Biden’s US presidential win and successes in vaccine development, pushing the benchmark MSCI gauge toward its best month since March 2016.



The emerging-market equity rebound since the coronavirus rout in March is now worth $8.3 trillion, meaning more shareholder wealth has been added in the past eight months than in the two- year rally beginning 2016. When the earlier advance was halted by US-China trade tensions in January 2018, most money managers called it an interruption rather than the end of the rotation into They predicted the second leg of that rally would start once trade tensions subsided. Now, signs are that’s exactly what’s happening, albeit after a few months’ delay because of the pandemic.


Investors from


4 min read

Opinions expressed by Entrepreneur contributors are their own.


The pandemic is resulting in underlying structural changes to the U.S. . That obviously includes a tectonic shift towards ecommerce. In August, ecommerce spending grew 42 percent year-over-year to $63 billion (according to Adobe Analytics) as Americans stayed home and bought products on the web.

Consumer spending comprises 70 percent of the economy. Sellers, distributors and marketers face lucrative opportunities to sell in-demand goods and services. A quick and effective way to get conversions is () advertising, although there are risks to avoid. Here’s how businesses can generate sales through PPC.

Hire for verticalization

Verticalization is a big word that simply means hiring gurus who specialize in your industry to improve effectiveness. 

For example, a PPC campaign in can be vastly different from IT in terms of

The corner office. The water cooler. The cubicle farm. So many of our place-based work clichés feel suddenly anachronistic in a world of remote work and Zoom fatigue. Many people will be happy never to return to the office, and some organizations will be OK with that. And as we navigate toward the new normal, it isn’t just where we work that will change — how people work together will evolve, too.

We’ve also redefined what it means to be an essential worker. Clerks, technicians, health aides, and others once dismissed as a low-skill, high-turnover segment of the workforce have now been recognized as being just as worthy of esteem, gratitude, and, in some cases, hazard pay, as doctors, nurses, and first responders. The bottom line is that employees at all levels of an organization matter.

Together, these two developments suggest we need to realign our organizations to


Non-life insurers have seen a 14.5 per cent increase in premium collection in the health segment between April and October this year, reflecting the need for health insurance in the country grappling with a surge in Covid-19 cases.


The health segment has seen premium collection of Rs 32,879.39 crore compared to Rs 28,704 crore in the corresponding period last financial year. The growth is led by the retail segment which has seen an almost 34 per cent rise in the reporting period, while group health reported an increase of 12.21 per cent.



On the other hand, premium collection for government health schemes has contracted 26 per cent. Standalone health insurers have been the greatest beneficiaries of this surge in demand for health insurance products, witnessing an almost 48 per cent growth in premiums collected in their retail health portfolio, while general