Surviving launch day doesn’t mean you’re out of the woods. In fact, your greatest pitfalls might lie ahead.

5 min read

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Starting a business offers all sorts of pitfalls. Big ones, like running out of cash or running into legal issues, are hard to ignore. But in the midst of the long nights, major decisions and mountains of paperwork, it’s easy to miss little things that can make a major difference in the long run.

Keep an eye out for these missteps as you endeavor on your newest venture.

1. Failing to do research

A CBInsights study shows that 42 percent of startups fail because they don’t address a market need. Tackling a problem that’s interesting to solve may be fun, but it isn’t a path to success.

Before you invest in your business idea, ask yourself what problem

It’s time we stopped focusing on fear and anxiety around Covid-19 and started answering practical questions about all the changes it has brought about in our daily lives. “We all will need to live through the isolation and months of working from home. And, perhaps sooner or later work on lower salaries or even with a no-paycheck scenario. Thus everyone needs to bring about a change in their financial strategies to survive the new environment,” says Mumbai-based Certified Financial Planner Pankaj Mathpal. “This means close monitoring your cash flows (money coming in and going out), and changing them in according to the situation.”

In short, if you already have a household monthly budget, you would need to tweak it. If not, then it’s about time you made one.

Best of times and worst of times: The first step is to assess your current financial situation. Know

Central Electricity Regulatory Commission (CERC) reduced the late payment surcharge levied on power distribution companies (discoms) for delayed payment to power generators and transmission companies.

The regulator passed am order on Friday lowering the surcharge to 1 per cent per month from 1.5 per cent per month for 45 days till June 30. “The generating companies whose tariff has been determined under Section 63 of the Act by this Commission, relief on the Late Payment Surcharge for payment which become delayed beyond 45 days (from the date of presentation of the bill) during the period from 24.03.2020 to 30.06.2020 may be claimed in terms of the force majeure provisions of the respective power purchase agreements (PPAs),” said the order.

It gave similar relief for the payment to be made to the transmission companies.

The Ministry of Power last week

Investor wealth tumbled by Rs 4,82,033.63 crore in two days of market fall as rise in Covid-19 cases further triggered selling in equities.

The Sensex plummeted 674.36 points or 2.39 per cent to close at 27,590.95 on Friday.

Selling in led to a decline in market capitalisation of the BSE-listed companies which tumbled Rs 4,82,033.63 crore to Rs 1,08,66,722.96 crore in two days.

“The Indian benchmark indices continued to plunge southwards, after a surge in the number of cases in India. Besides, Moody’s report on the banking sector wherein they have changed their outlook, further dented the sentiment,” Ajit Mishra, vice-president (research), Religare Broking Ltd, said.

ALSO READ: Coronavirus LIVE: 11 CISF jawans posted at Mumbai airport test positive

Axis Bank was the top loser in the Sensex pack, dropping 9.16 per cent, followed by IndusInd

As everything goes online, turn the videoconferencing revolution into a marketing tool.

2 min read

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As offices shut down, conferences postpone, and workers confine themselves to their homes, everything is moving online in the age of COVID-19. Unfortunately, nobody can say what the future holds for major conferences and gatherings. That said, there’s no time like the present to learn how to host and manage webinars. Whether you’re looking for a digital substitute to a corporate conference or you’d just like to connect with a few more people in your industry, The Webinar Marketing Mastery Beginner to Pro Overnight Course has you covered.

This course is designed to help you

In October 2019, Salesforce CEO Mark Benioff declared capitalism was dead in a New York Times op-ed. Earlier in the year, Larry Fink, chairman of BlackRock, caused a seismic stir in a letter to chief executives demanding that companies pursue purpose. In August 2019, CEOs of 181 companies in the Business Roundtable rejected the idea of shareholder primacy in favor of creating value for all stakeholders. Today, increasingly, corporations are being asked, pressured, forced, encouraged, regulated, and coaxed to consider a broader set of stakeholders in their business calculations.

The 2008 financial crisis focused attention on the ways in which corporations have wide-ranging effects on society. Climate change has attuned people to the potentially toxic effects of corporate policies. The global supply chain is more visible than ever before. Consumers are increasingly conscientious about their buying habits.

Further, in the current political environment, people are turning to corporations to pursue