In marketing, it is important to have an effective communication tool. One of these tools is plastic postcards. These are cards that you create and distribute to customers with a message or advertisement about your business so they can learn more about it. You should consider several things when venturing into this type of communication. Here are some tips on choosing a plastic postcard.

Keep it Simple

The most popular plastic postcards are the standard size, five by seven inches. However, if you need a larger card or smaller postcard, you can get them adjusted to your specific needs at the printers. If the design is too large or small for a plastic postcard, it will diminish its impact and make people less likely to read it.

Use Quality Paper Stock

Like greeting cards, plastic postcards can be made with a range of paper stocks. The more …

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As more companies rebound from the pandemic, advertising is sure to pick up. According to Zenith, ad spend will grow by 5.2 percent in 2022 to $652 billion. So if you work at an agency you love and have thought about buying it, now might be the right time. Just avoid running into the same errors that other buyers have experienced when executing an internal business sale. Here are the five biggest mistakes you could make:

1. Expecting the current owner to take the lead

The prospect of an internal sale is often introduced by an agency owner. That person might approach an employee or group of employees that seem like they’d be interested in buying the business. If you’re a prospective buyer and confirm your interest, the process of negotiating a deal will begin — unless you leave things up to

The Inside the Mind of the CEO interview series explores a wide range of critical decisions faced by chief executives around the world. For more insight, see PwC’s CEO Survey.

During his three decades as CEO of Thai Union, Thiraphong Chansiri has led the global seafood company through a notable turnaround. After weathering international criticism of Thailand’s fishing industry because of environmental and labor abuses, the company has doubled down on sustainability. Today, Thai Union is a member of the United Nations Global Compact and a founding member of the International Seafood Sustainability Foundation. Chansiri has also focused on expansion and diversification: founded in 1977 as a canned tuna processor and exporter, Thai Union purchased a minority stake in the popular global restaurant chain Red Lobster in 2016.

The 55-year-old Chansiri, who holds a degree in marketing from Thailand’s Assumption University and an MBA from the University

This story originally appeared on Zacks

Northfield Bancorp (NFBK) came out with quarterly earnings of $0.34 per share, beating the Zacks Consensus Estimate of $0.30 per share. This compares to earnings of $0.29 per share a year ago. These figures are adjusted for non-recurring items.

– Zacks

This quarterly report represents an earnings surprise of 13.33%. A quarter ago, it was expected that this holding company for Northfield Bank would post earnings of $0.28 per share when it actually produced earnings of $0.33, delivering a surprise of 17.86%.

Over the last four quarters, the company has surpassed consensus EPS estimates four times.

Northfield, which belongs to the Zacks Financial – Savings and Loan industry, posted revenues of $42.64 million for the quarter ended December 2021, surpassing the Zacks Consensus Estimate by 4.34%. This compares to year-ago revenues of $41.14 million. The company has topped consensus revenue estimates four times

The carnage on Dalal Street wiped off nearly Rs 4 trillion worth of investor wealth in early deals on Thursday. Bears came roaring back on the Street, after a day’s break, on the back of the US Federal Reserve’s hawkish stance.

The BSE Sensex index tanked over 1,180 points in opening deals to hit a low of 56,674 while the Nifty50 slipped below the 17,000-mark and hit a low of 16,928.

27 of the 30 index constituents on the Sensex and 47 of the 50 index constituents on the Nifty were in the red.

Tata Steel, Titan, HCL Tech, JSW Steel, Bajaj Finance, Tech M, Wipro, Divis Labs, HDFC twins, Grasim, Shree Cement, Eicher Motors, Bajaj Finserv, Infosys, and Nestle tumbled between 2 per cent and 4 per cent.

In the broader markets, the

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A new year is a perfect opportunity to take a close look at your website and make sure your SEO is doing all the work it can be. Best SEO practices change frequently, depending on the almighty Google algorithm, the ways in which users approach their searches, and technology itself. If you’re going to take the time to do an SEO checkup, you need the most current information. Here’s my forecast for the top SEO trends for 2022.

Google’s EAT principle

Here’s the good news: Some things stay the same when it comes to SEO, and Google’s EAT principle is one of them. EAT stands for Expertise, Authority, and Trustworthiness. These factors help the search engine decide how to rank pages on the results page for a given search. EAT isn’t the almighty algorithm, but it’s the framework on which the algorithm