Lyod

January
26, 2021

4 min read

What’s a Super Bowl without the commercials? We won’t find out in 2021, but major brands like Coca-Cola, Ford and Budweiser will sit out this year’s Big Game. 

“With Super Bowl parties either scaled way down or just canceled, it probably makes sense to sit this one out at this cost” for certain marketing categories, Brian Sheehan, a professor of advertising at Syracuse University’s SI Newhouse School of Public Communications, told Variety.

Related: Every Day in Business Should Be Treated Like Super Bowl Sunday

A 30-second spot in Super Bowl LV costs advertisers $5.5 million, and brands are rightly concerned about the optics of spending that much when the country is facing the ongoing coronavirus pandemic and racial, political and social unrest. CBS, which will air the showdown between the Kansas City Chiefs and Tampa Bay Buccaneers on Sunday, February 7, had

Continuing the selling spree for the eighth consecutive month, mutual funds pulled out Rs 12,980 crore from equities in January as surge in markets provided an opportunity to book profits.

MyWealthGrowth.com co-founder Harshad Chetanwala said investors may prefer to book profits for some more time as they witness more surge in the stock market.

However, with growth-focused Budget, improving economy and vaccination drive, the equities are one of the best asset classes to remain invested at present, he added.

Overall, mutual funds withdrew a net of over Rs 56,400 crore in 2020, data available with the Securities and Exchange Board of India (Sebi) showed.

The markets, despite withdrawals from mutual funds in the past few months, have continued to rise as flows from FPIs have been robust.

Foreign portfolio investors (FPIs) have put in Rs

January
21, 2021

6 min read

Opinions expressed by Entrepreneur contributors are their own.

Amazon was founded in 1995 in Jeff Bezos’s garage. Initially, it was just a company providing services as an online bookstore. Over the years, the business that started as a mere bookstore turned into a multinational company, started selling almost everything, and eventually became the biggest name in the entire ecommerce industry. 

But how did Amazon go from zero to hero?

Well, there’s certainly no single answer – it’s a blend of innovation, vision, hard work, and in-depth marketing.

No matter if you’re just starting out or running a well-established company in the ecommerce space, it’s imperative to stay up to date with the latest marketing trends that are going to help you reach your targeted audience, and thrive in the marketplace. 

Ecommerce marketing strategies that you need to know about:

The rise of

Even as the demand for health insurance in the country peaked due the ongoing pandemic, data from insurance aggregator Policybazaar.com suggests that purchase of health policies by the senior citizen category was lower than in other age categories.

According to data shared by Policybazaar.com to Business Standard, the share of policies bought by the senior citizen category in the age-group 60-80 years stands at only 15 per cent, whereas the share for the younger lot in the age bracket of 18-40 years was found to be 45 per cent. This is despite the old people being tagged as more vulnerable to the virus than the younger generation.

Furthermore, the share of health policies bought by children for their parents stands at 12.2 per cent for the April-Dec 2020 period.

To add to that, around 41 per cent of people

Bitcoin climbed toward $40,000 in a rally that helped the market value of digital tokens scale a new peak.

The largest cryptocurrency rose as much as 5.6{bce2ac57dae147ae13b811f47f24d80c66c6ab504b39dda4a9b6e8ac93725942} to $39,959 on Saturday, taking it closer to early January’s all-time high of almost $42,000. The value of more than 6,000 tokens tracked by CoinGecko hit about $1.23 trillion.

The jump comes after another volatile week in cryptocurrencies marked by Elon Musk’s support for Bitcoin and a record runup in Ether, the second-largest token. Billionaire Musk also posted tongue-in-cheek tweets about Dogecoin — a Shiba Inu-themed unit that began as a joke — stirring buying that drove its market capitalization past $6 billion.

The developments provide more evidence of the way the casino-like gyrations of digital coins are seeping into the mainstream. High-profile proponents of Bitcoin like Musk say it’s winning broader acceptance in

February
5, 2021

7 min read

Opinions expressed by Entrepreneur contributors are their own.

Mainstream media has continued to shrink — in fact, this recent Pew Research report shows newsroom employment in the United States declined by 23{bce2ac57dae147ae13b811f47f24d80c66c6ab504b39dda4a9b6e8ac93725942} between 2008 and 2019. The smaller size of newsrooms, paired with the fact that the technology press continues to favor only the biggest companies, means many organizations are searching for fresh ways to uplevel their profiles.

One way to break through the barriers to coverage today: create your own newsroom that lives on your website and covers topics of interest to influencers, investors, decision-makers, and other key audiences. 

At Nutanix, we created one in May of 2019 that we call The Forecast. Through authentic, journalistic storytelling, our newsroom aims to raise awareness about the people and trends shaping the future of IT, especially during a time of dramatic change and digital transformation.

Talk about a pivot. When the COVID-19 pandemic hit, Pfizer CEO Albert Bourla was one year into his tenure. Bourla, born and educated in Greece, is a 27-year veteran of the company. A trained veterinarian, he rose through the ranks of its animal health unit, and subsequently held leadership positions responsible for numerous businesses, including vaccines, oncology, and consumer products, before taking the post of chief operating officer in 2018. As he formally took the reins of the company on January 1, 2019, Bourla was focused on continuing Pfizer’s transformation into a pure-play biopharmaceutical company: placing its consumer health business in a joint venture with GlaxoSmithKline in 2019, preparing to spin off the Upjohn unit in a deal with Mylan, and rebranding the more than 170-year-old company to focus on its heritage of making scientific breakthroughs that could aid humanity. A year later, Bourla and Pfizer were intently focused on

This has been a week full of milestones for the Indian markets. On Wednesday, the benchmark Sensex closed above 50,000-mark for the first time.

A day later, the country’s market capitalisation crossed the Rs 200-trillion-mark. And on Friday, the benchmark Nifty50 crossed 15,000-mark, albeit on an intra-day basis. The widely-traded index touched an intra-day high of 15,015, but failed to sustain the gains.

Below is the table on Nifty’s 1,000-point journeys from 7,000 to 15,000. The latest 1,000 points has taken just 25 days same as the previous 1,000.

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