Audiences are trending towards interactivity, personalization, and abstract design. Keep this in mind when branding your business.

Opinions expressed by Entrepreneur contributors are their own.


The 2010s were defined by tech-based startups, think Uber and Airbnb, that shook up major industries like transportation and hospitality. While their products were revolutionary, at the end of the day it was their cutting-edge branding that really took these businesses to the next level. As we enter 2020, it’s important to strive towards branding that’s just as compelling and striking as the brands that dominated the last decade.

Also, younger generations, like later millennials and Generation Z’s, are gaining more buying power, so their tastes will determine the direction of branding trends. Here are four emerging trends that startups should keep track of when creating a noteworthy brand.

Related: Branding Strategies That Create Customers Who Spend 300{bce2ac57dae147ae13b811f47f24d80c66c6ab504b39dda4a9b6e8ac93725942} More

1. Interactive experiences encourage audiences to


As the Central Statistics Office (CSO) gets ready to announce the gross domestic product (GDP) numbers for the third quarter ended December 2019 (Q3FY20) on Friday, most experts peg the number closer to 5 per cent. This is despite the slew of measures announced by the government over the past few months to help revive growth.


Analysts at Nomura, for instance, had expected the GDP growth to slow further to 4.3 per cent in Q4 2019 from 4.5 per cent in Q3, and predicted a below-trend growth of 5.7 per cent in FY21 from 4.7 per cent in FY20.



Meanwhile, the Reserve Bank of India (RBI) had projected the GDP growth forecast for the financial year 2020-21 (FY21) at 6 per cent and in the range of 5.5-6.0 per cent in the first half of the next fiscal and 6.2 per

Opinions expressed by Entrepreneur contributors are their own.


Being successful often means learning from those who have already achieved their goals. Having a mentor is an amazing blessing to an entrepreneur, but not everyone can find one in person.

If you haven’t yet found your personal business guru, here are 21 tips for young or aspiring entrepreneur to help get you started.

1. Challenge yourself. 

Richard Branson says his biggest motivation is to keep challenging himself. He treats life like one long university education, where he can learn more every day. You can too!

2. Do work you care about. 

There’s no doubt that running a business take a lot of time. Steve Jobs noted that the only way to be satisfied in your life is to do work that you truly believe in.

3. Take the risk. 

We never know the outcome of our efforts unless we actually do

Take charge of your feelings, and start overcoming obstacles.

Opinions expressed by Entrepreneur contributors are their own.


“Low self-esteem is like driving through life with your hand brake on.” — Maxwell Maltz

Nobody is born with limitless self-confidence. If someone seems to have incredible self-confidence, it’s because he or she has worked on building it for years. Self-confidence is something that you learn to build up because the challenging world of business, and life in general, can deflate it.

Related: 5 Ways to Maintain a Positive Mindset (No Matter What Challenge You’re Facing)

An online negative review, a request for a refund from a customer or a flat rejection from investors can cause our self-confidence to dwindle. Well-meaning but sometimes unkind comments from those closest to us can also hit us hard.

On top of this, we have to deal with our inner critic of self-doubt that constantly tells


Close to a dozen chiefs of who met the United States President lauded him for relaxing regulations that improved the business environment. The President at the same time talked about his achievements during his Presidential term and pitched for his re-election.


Mukesh Ambani, chairman and managing director of Reliance Industries, said they were looking to invest close to $7 billion in the US. “We are the only Indian company that does not use Chinese components,” Ambani said, to which Trump quipped, “Huawei you mean?”



In May 2019, Trump ordered the blacklisting of Huawei, accusing it of aiding the Chinese government in espionage. The US government also banned the company from accessing US supply chains, which it needs to make its products.


Ambani also said Trump’s leadership inspired tax relief in India. “India followed the US


India and the US can do a larger trade deal much faster, Commerce and Industry Minister said on Tuesday.


“I am delighted that both the leaders (Prime Minister Narendra Modi and US President Donald Trump) have decided to formally engage to move towards a free trade agreement (FTA) between the two big economies and my own sense is that America also will gain very significantly with this partnership,” said Goyal.



The minister said he didn’t see this engagement to be like earlier free trade negotiations that go on for decades. Modi and Trump on Tuesday held delegation-level talks on key issues such as trade and energy cooperation.


The minister was speaking at an event organised by the Confederation of Indian Industry (CII) and the US-India Business Council (USIBC) on “The India-US business story: Opportunity, innovation, entrepreneurship”. The