Economy


15 min read

Opinions expressed by Entrepreneur contributors are their own.


One out of every seven men tends to wait as long as possible to see their doctor. Don’t worry guys, you’re in good company. Women, conversely, are more health-conscious. They’re 33% more likely to visit a doctor when they have a health issue or injury. 

Last year was my first experience with , after about a year of putting off visiting a doctor. I rarely get sick, and it wasn’t a mission-critical issue (though it was something I wasn’t comfortable discussing with my doctor). Fortunately, I discovered that Blue Shield offered an online portal providing access to healthcare practitioners on demand. After a few clicks, I was live streaming with a nurse practitioner who provided the care I needed. Though the issue was unavoidable (it comes with age), I found the care efficient and enjoyable

Consumers show increased loyalty to brands that are actively engaged in doing good for the world.


7 min read

Opinions expressed by Entrepreneur contributors are their own.


As and habits change, brands have the added responsibility to be able to mirror their customer’s personality to stay relevant in their purchase journey. and kindness hence not only become a necessity but also a reality. Modern brands need to vouch for being good enough for the rather than the intimidation of asking are you good enough for me. Inspiration takes precedence over aspiration.

Conquering cynicism

Millennials and especially Gen Z are the purest cynics. They don’t trust your advertisements, headlines and world-changing declarations. And that’s the thing about trying to convince atheists, only absolute sincerity stands a chance. Earlier this year to tackle racism in America, tweaked its product to add an


5 min read

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Every time the world experiences an unprecedented shake-up, things evolve quickly, and a lot is expected of us all.

In the middle of 2019, Covid was still unforeseen. But it has since become a defining feature of the world and  at large. Historically, such times are critical and often see Darwin’s “survival of the fittest” theory come into play.

In the past, multi-million-dollar businesses have been upended during pandemics, wars, and plagues. One lesson stands out from this history: only a business that learns how to adapt can be considered “fit” and ready to survive — or even thrive.  

is the lifeblood of every business, and also a vital aspect of building a fit business that can thrive post-Covid. Here are a few key ingredients you need to build your “business fitness.


4 min read

Opinions expressed by Entrepreneur contributors are their own.


The pandemic is resulting in underlying structural changes to the U.S. . That obviously includes a tectonic shift towards ecommerce. In August, ecommerce spending grew 42 percent year-over-year to $63 billion (according to Adobe Analytics) as Americans stayed home and bought products on the web.

Consumer spending comprises 70 percent of the economy. Sellers, distributors and marketers face lucrative opportunities to sell in-demand goods and services. A quick and effective way to get conversions is () advertising, although there are risks to avoid. Here’s how businesses can generate sales through PPC.

Hire for verticalization

Verticalization is a big word that simply means hiring gurus who specialize in your industry to improve effectiveness. 

For example, a PPC campaign in can be vastly different from IT in terms of


5 min read

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is the most commonly used phrase in circles, but is also often the least understood.

For Jonathan Jadali, CEO of Ascend Agency, a PR form that works with top Fortune 500 companies, a is not a tangible thing. As he told me in a recent conversation, it is “a strong feeling that a business creates in the minds of its customers, that creates an emotional bond and passion for their businesses and produces loyalty.”

Here are some more insights into Jadali’s three-step approach to creating a brand that lasts. 

Related: 5 Tips for Harnessing to Scale Your Online Business

1. Find your soul

A business without a soul might get sales, but can never build a following. “I have worked with scores of companies, and I always noticed which ones


5 min read

Opinions expressed by Entrepreneur contributors are their own.


We know the is shrinking, unemployment is up and the future of will remain digital during this seemingly endless pandemic. On top of that, we’ve just started the holiday season, which accounts for 40 percent of brands’ annual revenue.

As a expert, with experience working at L’Oréal and , and as a founder of a boutique agency, I know that consumer product brands have been planning their holiday strategy for months — photographing new value sets, fine-tuning promotions, honing hero product assortments and re-negotiating revenue targets. For them, the holiday season starts now and gradually ramps up to Cyber Week. By the time comes around, brand marketers are already planning for their spring launches.

But this holiday season won’t be as usual.

Let’s assume that