Economy


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Savvy entrepreneurs are familiar with books like #AskGaryVee, Crush It and Crushing It. Those in the world know Gary Vaynerchuk as a brilliant marketer and entrepreneur. I had the opportunity to see Vaynerchuk speak before he was a social media phenomenon with eight million Instagram followers, and the lessons he taught that day are ones I still reference today.  

It was 2007, and I was one of a group of 300 entrepreneurs who saw Vaynerchuk at his very first public speaking appearance. We had heard of this crazy Russian with the funny name, but none of us knew what to expect. I remember sitting there listening to Vaynerchuk speak and thinking, “This guy is amazing – but I have no idea what he’s talking about.”

Social media was still


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is still the King, Queen and court jester of online search. Sure,  and are trying to carve out their own slice of the search pie, but as of July 2019, Google dominated over 90 percent of all search queries. When someone does a for a product or service, they are demonstrating intent and motivation. The beauty of searches based on intent is that this traffic can be free. Paid keyword advertising works, but it isn’t the only way to get clicks and customers. Ever notice how some businesses and entrepreneurs are always just below the paid ads on , while others don’t ever show up? Those that get displayed do four things to their profile better than everyone else.

Before we get into the four specific tasks,


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As a leader, I try to positively impact my whenever possible. Whether its youth programs, gender equity, career coaching, or anti-violence, we (Complete SET agency) create educational themed events as well as donate portions of revenue to . Cause models like this, whether grassroots or multinational, are increasingly important for businesses, large and small, to have at their operational core. Ensuring that your is creating a positive impact is a necessary competitive advantage. In fact, a 2018 Conecomm survey found that 78 percent of Americans now expect companies to go beyond profits and to also positively impact society. Social impact is a broad term that refers to the positive change businesses have on their community. A company’s emphasis on a level of , or CSR, can be an

You can use these same tactics to earn more customers.

Free Book Preview Ultimate Guide to Social Media Marketing

This book takes readers through a 360-degree perspective of social media marketing in businesses.


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Scott Greenberg’s Wealthy Franchisee: Game-Changing Steps to Becoming a Thriving Franchise Superstar will be released via Entrepreneur Press on November 17. It can be preodered via Amazon and Barnes & Noble.

Politicians must do more than serve. They also have to sell. They’ve got to get the job before they can do it. Then they have to keep it. Right now, President Donald Trump and Vice President are actively selling themselves. Their campaigns are using powerful tactics designed to earn more votes. You can use these same tactics to earn more customers.

In his treatise entitled Rhetoric written around


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Covid-19 has significantly changed -to-business marketing plans. As Forrester noted recently, “It’s more than a combination of discrete trends such as rising bounce rates, declining open rates, or increasing churn; it’s that buyers now expect a fundamentally different relationship with your company.” Consequently, creating compelling, relevant and consistent content is a highly effective way to attract and retain your audience’s attention, gain their trust, and, ultimately, to convert them to customers. 

In a world full of false advertising and eroding trust, should be at the heart of any strategy. It’s the foundation of all digital marketing channels, including SEO, public relations, social media and traffic generation. According to Hubspot, 70% of marketers are actively investing in content marketing in 2020. Rather than trying to directly sell  your products or services,


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From mom and pops to global brands, we’ve all felt frustrated at times with paying money to , , , or any number of other paid search platforms for your own name. 

The biggest question that everyone has is, “Why should we pay to show ads on our own branded terms? Shouldn’t we be investing in ads that help us compete for all the other non-branded terms people search for?” Fair questions — after all, if someone is searching for the name of your brand or product in Google already, don’t they already have intent to buy from you? Why should you “throw away” money (as some have said) to show ads for your brand terms when your website already ranks as the first organic result on the page? 

Related: Want to