Economy

Surviving launch day doesn’t mean you’re out of the woods. In fact, your greatest pitfalls might lie ahead.


5 min read

Opinions expressed by Entrepreneur contributors are their own.


Starting a business offers all sorts of pitfalls. Big ones, like running out of cash or running into legal issues, are hard to ignore. But in the midst of the long nights, major decisions and mountains of paperwork, it’s easy to miss little things that can make a major difference in the long run.

Keep an eye out for these missteps as you endeavor on your newest venture.

1. Failing to do research

A CBInsights study shows that 42 percent of startups fail because they don’t address a market need. Tackling a problem that’s interesting to solve may be fun, but it isn’t a path to success.

Before you invest in your business idea, ask yourself what problem

As everything goes online, turn the videoconferencing revolution into a marketing tool.


2 min read

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.


As offices shut down, conferences postpone, and workers confine themselves to their homes, everything is moving online in the age of COVID-19. Unfortunately, nobody can say what the future holds for major conferences and gatherings. That said, there’s no time like the present to learn how to host and manage webinars. Whether you’re looking for a digital substitute to a corporate conference or you’d just like to connect with a few more people in your industry, The Webinar Marketing Mastery Beginner to Pro Overnight Course has you covered.

This course is designed to help you

No, PR and SEO are not the same thing. But for best results, they belong together.


6 min read

Opinions expressed by Entrepreneur contributors are their own.


Interestingly, although I lead a PR company, we don’t do SEO. However, I strongly consider SEO know-how one of the most essential advantages a PR business can have. The guiding rule of PR, in my estimation, is to provide relevant and value-add information for the people who want to receive it. 

The job of SEO, then, is to direct that content to ensure it is seen. So in that respect, PR and SEO are best friends. As my friend Dan Posner, business development lead for Big Leap, likes to put it: “PR and SEO are like diet and exercise. Why would you attend to one without the other?” I agree. 

Since Google updated its core algorithm in September, SEO practices

Erika Nardini, CEO of Barstool Sports, discusses how her experience with the early days of the internet prepared her to run this fast-growing media brand.


1 min read

Opinions expressed by Entrepreneur contributors are their own.


On this episode of The Playbook, Barstool Sports CEO Erika Nardini shares her thoughts on:

  • Why she never thinks about being a “woman at work,” despite being in a male-dominated industry [5:10].
  • The two biggest challenges all businesses are facing today [7:08].
  • How she ensures Barstool’s new hires have the right perspective about how to “break through” [9:33].
  • Why Barstool’s strategy isn’t going to change after receiving investment from Penn National [17:55].

Related: Developing Our Youth With Confidence, Commitment and Continuity

Think short-, medium- and long-term, and know what you should and shouldn’t be changing.


5 min read

Opinions expressed by Entrepreneur contributors are their own.


These are extremely difficult times, and making it more difficult is that these are uncharted waters full of speculation, self-appointed gurus and presumptive forecasts, leaving business owners unclear on what they should or shouldn’t be doing with their business.

At our agency, we are telling all our clients the same thing we always do: Think of your marketing in terms of short-, medium- and long-term objectives, and know where you should and shouldn’t be making changes in your marketing strategy. While a one-size-fits-all approach never works, there are some principles and concepts any business can apply during this current public-health, or any other, crisis.

Related: In a Brand Crisis, Should You Turn to Social Media Marketing or PR?

Short-Term Solutions

We define

Proven strategies to get your ecommerce brand on track.

Opinions expressed by Entrepreneur contributors are their own.


While there is no denying that email marketing has incredible potential for ecommerce brands, many struggle to generate the sales results they’d like to see. Research from Adestra reveals that 73 percent of millennials list email as their preferred method of getting contacted by a business. A study from Campaign Monitor found that more than 50 percent of American adults check their email upwards of 10 times each day.

Needless to say, there are a lot of opportunities for reaching customers, but you’ll only accrue email opens and conversions if you use a multi-faceted strategy like the one outlined below to help your messages stand out.

1. Use double-open emails to extend your reach

Worried because the email highlighting your newest product didn’t have a very high open rate? The work that went