Economy

How one very strange date in my 30s still applies to the way I do business today.

Free Book Preview No BS Guide to Direct Response Social Media Marketing

The ultimate guide to – producing measurable, monetizable results with social media marketing.


4 min read

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Back in my 30s, single, dating and living in Palm Beach, I had some rather crazy experiences. The highlight reel includes a CEO in his 40s telling me his mom would need to come with us on our first date and a more-money-than-senses mogul who chartered a private yacht and five-star chef to ease a breakup convo. But those are stories for another time, because this is about the craziest night of them all.

Here’s what happened: One night, when I was at a local hangout spot I enjoyed more for the people watching

Why YouTube shuttered its self-service influencer marketing platform.


4 min read

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It would be great if working with influencers was like hiring someone on Fiverr. Give them the money, they do their magic, and voila — campaign success! 

But, as Warren Buffett said, “You can’t produce a baby in one month by getting nine women pregnant.” 

It’s a hard lesson to learn. One that YouTube has learned for themselves. Three years after acquiring Famebit, the self-service platform, they’re shutting it down. That platform allowed brands to submit campaign opportunities for as little as $100. Influencers would opt into campaigns, and brands would select the ones they liked

The dream was automation of the influencer marketing process.  

Why did that dream die?

YouTube alludes to the answer in their closure announcement. They’ve “learned a lot about

Brands and influencers are embracing the power of loop giveaways. Here’s how they work.

Free Book Preview No BS Guide to Direct Response Social Media Marketing

The ultimate guide to – producing measurable, monetizable results with social media marketing.


4 min read

Opinions expressed by Entrepreneur contributors are their own.


While platforms like and Facebook originally provided space for regular people to share details of their daily lives, it is no secret that these outlets have become finely-tuned marketing machines for brands. Plenty of influencers and products have risen to prominence due to tweets and posts going viral. The latest trend in is the loop giveaway. But why has it become so popular?

A loop giveaway is a marketing strategy that tries to attract millions of followers. Here’s how it works: a makes an irresistible offer, such as winning $10,000. To enter,

Join Crystal Surrency, SVP of Strategy at Fullscreen, as she discusses how to identify the people most likely to become customers and how to find them on social media.

Free Book Preview No BS Guide to Direct Response Social Media Marketing

The ultimate guide to – producing measurable, monetizable results with social media marketing.


1 min read

Opinions expressed by Entrepreneur contributors are their own.


Identifying your social media audience is key to a successful campaign. In this free webinar, Crystal Surrency, SVP of Strategy at Fullscreen, will help you identify the people most likely to become customers and how to find them on social media, including the COVID-19 considerations you should take into account when tracking down your audience. 
 
Key Takeaways 

  • Determining your ideal audience 
  • Identify your social media audience 
  • Understanding your audience’s core needs and social habits 
  • Considering COVID-19 in your social media communications 

Register

This Luminar 4 bundle can change the way your small business does marketing.

Free Book Preview No BS Guide to Direct Response Social Media Marketing

The ultimate guide to – producing measurable, monetizable results with social media marketing.


2 min read

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Good branding is crucial for any small business. Making your business stand out to customers is considerably easier when you have excellent marketing materials. That all starts with excellent design. However, paying a designer can cost a pretty penny, and programs like Lightroom can cost you hundreds of dollars. For entrepreneurs who want to handle their marketing and branding initiatives themselves and on a budget, there’s a better solution.


7 min read

Opinions expressed by Entrepreneur contributors are their own.


has wiped out dreams, created a psychological nightmare, and torn a country apart, with individuals questioning what is the right, or wrong, thing to do. The result? Nobody has been untouched.

But, like any crisis, there are lessons to be learned. In the world we had to rethink employee communications, crisis strategies, technology capabilities, messaging, external communications, new business strategies and business operations – all practically overnight. We had to have all-hands-on-deck and we had to take an honest look at what was in place, what was missing, and what we had, but was no longer relevant. We had to take a solid look at what happened and where we landed to fully understand how we could successfully ride the storm and move forward, with the least amount of destruction. But there can’t be