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Outreach is a huge aspect of business. All editors or owners of a company have gotten some form of outreach email. Even though several areas of outreach have been automated, there is still a need for manual outreach.
Here’s how you can improve each area of outreach.
Reaching out to the person who makes the decisions is important. An insane amount of time can be wasted pitching a person without decision-making power. There are so many partnerships where a person might want final approval on the large decisions that are made.
Identifying the pain points of a potential customer can be done by email. Closing a sale is far easier when pitching only what a client or customer needs rather than pitching services or products that they do not. Upselling is one thing, but pushing additional spending can backfire.