Opinions expressed by Entrepreneur contributors are their own.
Digital marketing has been a lucrative industry for the past couple of decades. Just about every business you can think of needs to have an online presence. Every online presence needs to be supported with a collection of marketing, advertising and PR strategies. Perhaps you were ahead of the curve or you have an incredibly talented team. If so, you’ve no doubt made a lot of money helping business owners with their search engine optimization (SEO), pay per click advertising (PPC), social media and other marketing efforts.
Of course, the high earning potential of the digital marketing industry has led to an interesting side effect; the online world is inundated with an overabundance of digital marketing agencies, gurus, experts and other authorities.
With so much direct competition, how can your digital marketing agency stand out?
Related: 4 Sure-Fire Digital Marketing Strategies