Economy (Page 62)


15 min read

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April 2020

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Burger King had a big announcement to make: It was removing artificial colors, flavors, and preservatives from its Whoppers. But the company was in a bind. The other burger chain had already, how shall we say, McDone the same thing. If Burger King simply ran ads pushing its fresh food, that wouldn’t have much impact. At worst, it would be seen as trailing its competitor.

What could it do to steer the conversation? Burger King’s marketing team started confabbing on WhatsApp, their chat tool of choice, where some of their most creative brainstorming takes place. That’s where they pulled in three agencies and worked out a plan. You likely saw the result: On February 19, Burger King released ads of its famous burger, now liberated from additives, rotting over

Email Skript is like having a full-time email marketer for a fraction of the price.


2 min read

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.


There are 3.9 billion email users in the world. In other words, we’re kidding ourselves if we think email won’t remain one of the most profitable marketing channels around. But building an email marketing strategy can be time-consuming and difficult, especially for small businesses that are just starting out or are running lean. And writing the actual email messaging? That’s another skill in itself. If you need help sending promotional emails about your products, you need a tool like Email Skript to do the heavy lifting for you. Check out a quick

Justin Wu, CEO and Founder of Growth.ly, offers an in-depth view on how brands big and small are generating growth through marketing.


1 min read

Opinions expressed by Entrepreneur contributors are their own.


Justin Wu, CEO and Founder of Growth.ly, shares his thoughts on what “growth-hacking” really means for businesses in today’s digital age, the types of brands that are easiest to grow and how to find the right channels to connect with your audience.

Wu and The Playbook host  David Meltzer discuss a range of topics, including why some entrepreneurs choose to invest in their businesses over a “traditional” education, how to master content distribution by mastering the mediums where your targets consumers are and some of the most common mistakes personal brands make when trying to monetize their following.

Related: The Riches Are in the Niches


3 min read


If you’re an entrepreneur who gets clients through cold pitches, you might wonder: Is it still OK to pitch at a time like this?

The answer: Yes, but you need to think differently about your offering and your approach.

To dig into the details, I arranged a coaching session between an entrepreneur and an industry expert—and filmed it so you can watch.

Dwaynia Wilkerson runs the content writing company Prose and Pens; she gets most of her clients through cold pitches, but is nervous about pitching now. Adam Bornstein, an Entrepreneur magazine columnist and cofounder of Pen Name Consulting, gave Wilkerson some ways to rethink her approach.

Three major takeaways:

1. Think of your pitch as a service, not just a way to get business

Consider what your potential clients are going through right now. They’re scrambling, they’re concerned about their business,

Social ads take amount of work, but done correctly they can significantly impact ROI.


4 min read

Opinions expressed by Entrepreneur contributors are their own.


With 97 percent of digital consumers on some form of social media, you can’t afford not to invest in social ads. And with the latest forecasts predicting a 20 percent rise in social ad spending (up to $4.3 billion) in 2020, you also can’t afford to make mistakes on your social ad strategy. Just because everyone is jumping on the opportunity to advertise socially doesn’t mean it should be done hastily. First, acquaint yourself with strategies that will ensure your ad spend is successful. 

One of the best ways to make sure your strategy is sound is to know what not to do. The following are the most common mistakes that companies make with their social ad strategy. Avoid them and you’ll


5 min read

Opinions expressed by Entrepreneur contributors are their own.


The following excerpt is from Robert W. Bly’s The Content Marketing Handbook. Buy it now from Amazon | Barnes & Noble 

Webinars have long been an effective content marketing tactic. Your prospects can hear you talk and see your slides right on their com­puter screens. A typical sales funnel for a content marketing campaign incorporating a free webinar is:

  1. Put up a webinar registration page.
  2. Drive traffic to the registration page with an email invitation.
  3. Hold the webinar.
  4. Make a special offer at the close of the webinar.
  5. Follow up with emails reminding attendees and registrants of the special offer.

The biggest problem with webinars is that more and more companies are producing them. That means the web is getting cluttered with them, making it more difficult to get attention for your event. Build your