While production of edible oil continues to be in full swing due to its being an essential commodity, manufaturers are finding it hard to reach consumers at the retail level.
Lack of workers to pick up stock from distributors, transport problems and shortage of packing material are among several factors that have led to branded edible oils struggling to reach retail stores, forcing consumers to opt for unbranded ones.
“Only 20-25 per cent retailers are being reached. This is because While supply chain issues from factory to distributor level have largely been sorted, the wholesalers are not getting labourers to take the stock to retail stores. Moreover, several retailers are also not opening shops and the ones who do, shut early in the day,” said Anghsu Mallick, deputy chief executive officer at Adani Wilmar, which manufactures and markets ‘Fortune’ brand of edible oil in