Instagram insists on competing with TikTok and can now prioritize video over pictures

“We’re now not a photograph sharing app,” mentioned Adam Mosseri, director of Instagram, saying that the app wants modifications and can focus extra on movies to compete with the recognition of TikTok.

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This text was translated from our Spanish version utilizing AI applied sciences. Errors could exist on account of this course of.


Because the growth it skilled in 2021, the quick video app TikTok has turn into the rival to beat for different platforms. Proof of that is that many social networks have built-in the identical format below the identify Shorts (YouTube) , Fleets (Twitter) or Reels , within the case of Instagram . The latter, mentioned its director, will implement new modifications to give precedence to the video over the pictures and to stay in pressure.

In a video printed on Wednesday, Adam Mosseri , director of Instagram , introduced that the platform is on the point of pivot and take a flip in direction of quick movies, a format that’s primarily conquering youthful customers.

“Individuals go to Instagram to entertain themselves, there’s powerful competitors and there are issues to do,” mentioned the supervisor. “We have now to simply accept that, and meaning change .”

Mosseri defined that the Fb- owned app plans to check new methods, similar to recommending full-screen movies to customers of their feeds, even from accounts they do not comply with.

“We’re additionally going to experiment with embracing video extra broadly – full-screen video, immersive, entertaining, for cell units,” he defined. “You will notice us do plenty of issues or experiment with numerous issues on this area over the subsequent few months .”

And to make clear the place of the corporate, Mosseri completed with a sentence that seems like a sentence: We’re now not a photo-sharing utility or an utility to share sq. pictures .”

The information comes after Instagram workers hinted a couple of days in the past that the platform might add a brand new type of monetization via ‘Unique Tales’ . These can be tales solely obtainable to subscribers of a creator with out the opportunity of taking screenshots.


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