Strategic Planning for Competitive Advantage: Driving Business Success

Allocate and optimize resources, and make profits that generate above-average returns. Addressing operational issues rarely looks at the whole organization and the interrelatedness of its varying components. We recommend business owners include people they can trust and that can think strategically. To be flexible, companies are including different people in their strategy than in the past.

  • Cross-sell more products. Some organizations focus on selling additional products to the same customer.
  • Most innovative product or service.
  • Grow sales from new products.
  • Improve customer service.
  • Cornering a young market.
  • Product differentiation.
  • Pricing strategies.
  • Technological advantage.

Business strategy

But without the ability to think critically about whether these tips and tricks actually apply to your specific situation, you’ll never reach long-term success. Hiring a business strategy consultant is a great option if your team has been struggling with the steps above without success. These cascading goals will make sure that all stakeholders involved in executing your business strategy are on the same page and properly aligned.

Business Integrity at Unilever

Success with the top-level strategy follows from success with underlying strategies for products, branding, operations, finance, customer service, and other components of the strategic framework. Firms in competitive industries answer the “how” question by explaining how the firm competes. For these firms, therefore, the overall business strategy is rightly called a competitive strategy.

What are the five 5 different phases of strategy?

  • Determine your strategic position.
  • Prioritize your objectives.
  • Develop a strategic plan.
  • Execute and manage your plan.
  • Review and revise the plan.

We help clients make smart capital investments to leverage their greatest strengths and propel future growth. Our insights and methodology will ensure that your portfolios and resources remain aligned with your overall objectives and strategies and help you develop the agility to quickly respond to market changes. All these changes are affecting how clients choose to play in the value chain and how they can position themselves for real competitive advantage. It may mean rethinking your corporate core and functions, or adopting new business models altogether.

Growth strategy

If you are new to HBS Online, you will be required to set up an account before starting an application for the program of your choice. No, all of our programs are 100 percent online, and available to participants regardless of their location. We expect to offer our courses in additional languages in the future but, at this time, HBS Online can only be provided in English. The value stick has four components, representing the value a strategy can bring different stakeholders.

What is 5 business strategy?

Share. Summary : There are only five business strategies: cost, quality, distribution, technology, and intellectual property (IP). All business strategies break down into these five, or some combination of them. As a general principle, focusing your organization on one is the easiest to execute.

To craft a successful business strategy, it’s necessary to obtain a thorough understanding of value creation. In the online course Business Strategy, Harvard Business School Professor Felix Oberholzer-Gee explains that, at its core, value represents a difference. For example, the difference between a customer’s willingness to pay for a good or service and its price represents the value the business has created for the customer. Business strategy is the strategic initiatives a company pursues to create value for the organization and its stakeholders and gain a competitive advantage in the market. This strategy is crucial to a company’s success and is needed before any goods or services are produced or delivered. Business Level Strategy plays a crucial role in supporting an organization motivated by innovation by providing direction, focus, and resources for growth efforts.

Total Beverage Company

There is a significant long-term growth opportunity for both the industry and our company. Strategic management extends to internal and external communication practices as well as to tracking, which ensures that the company meets goals as defined in its strategic management plan. Quite a few firms started in business with competitive strategies that were initially very successful, but which began to fail in the aftermath of changes such as the following. Knowledge in the above areas may be considered the necessary “background” for choosing and building a strategic plan.

What is a business strategy example?

A business strategy is a plan that outlines how a company will achieve its goals. There are many different business strategies, but some common examples include cost leadership, differentiation, and focus.

The tactical element of a business strategy will set out the operational details that define how the work should be delivered. Tactical delivery is critical for the success of any business strategy, and managers who have responsibility for tactics understand what needs to be done. A business strategy is intended to help you reach your business objectives. This enables you to develop tactical instructions within the business strategy for what tasks need to be completed, and which of your resources are responsible for completing them. Throughout the process, it’s important to remember to adjust your plan throughout its execution but to avoid second-guessing your decisions.

Business strategy consulting services

The unplanned element comes from emergent strategies that result from the emergence of opportunities and threats in the environment and from “strategies in action” (ad hoc actions across the organization). On the other hand, scholars drawing on organizational theory (e.g., resource dependence theory) suggest that firms tend to partner with others when such relationships allow them to improve their status, power, reputation, or legitimacy. Investing for the long term includes R&D investment, brand support and capital expenditure to support organic profitable growth.

Find New Market for your Product

Various strategic approaches used across industries (themes) have arisen over the years. A key component to strategic management which is often overlooked when planning is evaluation. In expanding beyond the goal-oriented or pre-ordinate evaluation design, responsive evaluation takes into consideration the program’s background (history), conditions, and transactions among stakeholders. It is largely emergent, the design unfolds as contact is made with stakeholders. Porter wrote in 1980 that strategy target either cost leadership, differentiation, or focus.[21] These are known as Porter’s three generic strategies and can be applied to any size or form of business. Porter claimed that a company must only choose one of the three or risk that the business would waste precious resources.


The point where a new trend is initiated is called a “strategic inflection point” by Andy Grove. Strategy may also be organized as a series of “initiatives” or “programs”, each of which comprises one or more projects. Various monitoring and feedback mechanisms may also be established, such as regular meetings between divisional and corporate management to control implementation. Some business planners are starting to use a complexity theory approach to strategy. Complexity can be thought of as chaos with a dash of order.[61] Chaos theory deals with turbulent systems that rapidly become disordered. It involves multiple agents interacting in such a way that a glimpse of structure may appear.

Choose, Prove, and Capitalize on the Best Business Strategy, Step by Step

In procurement, increased global buying combined with a reduced number of product specifications helped us reduce costs and complexity. In our administration, we continued to simplify and standardize processes. This 6-week course will guide you through an exploration of the principles that underpin Erik Brynjolfsson and Andrew McAfee’s book, research, and teaching. It frames this particular approach to business strategy as an attempt to find a balance between methods that have been used traditionally and new ways in which companies can use technology to improve their best-practices. A small company with extra capital may use an acquisition strategy to gain a competitive advantage. An acquisition strategy entails purchasing another company, or one or more of its product lines.

What Is Strategic Management?

Discover proven frameworks to successfully fill the infamous strategy-execution gap. On this call, we will uncover your current business situation and goals and talk about how to drive change and solve your need. With your SWOT analysis and goals in place, choose the Business Level Strategy that best matches your situation and market conditions. Hold quarterly strategic reviews to monitor progress and make small or big adjustments as needed. Establish responsibility for tasks to the appropriate parties, a scorecard for tracking and monitoring progress, and a performance management and reward system.