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Government-backed loans come with low interest rates, but have strict requirements. Personal loans require good credit and higher interest rates and can be difficult for startups with no track record to qualify. Crowdfunding platforms (such as Seedrs or Crowdcube) are growing in popularity, especially among new SaaS startups.

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Building up a solid founding team, a minimum viable product (MVP), and gathering insights from potential users are typical objectives of the bootstrapping phase. Gerber recommends starting a business without borrowing at all, if possible. Borrowing puts a lot of pressure on any business and its owners, he said, as it leaves less room for error.

This is largely due to the fact that pre-seed often comes from non-professional investors who don’t have a time horizon for the exit. It should also be noted that the top founders can afford to be picky about whom they want on their …