resilience

As a leader, knowing where your business is strong is a critical skill and helps you develop your business strategy. Conversely, tactics refer to the specific set of actions taken to reach the organizational goals, or strategy. Strategy as we’ve identified refers to the long-term goal or roadmap for an organization, and how it plans to reach them.

Effective market research can help a company set its pricing strategy by determining target customers’ WTP and finding ways to increase it. For example, a business might differentiate itself and increase customer loyalty by incorporating sustainability into its business strategy. By aligning its values with its target audiences’, an organization can effectively raise consumers’ WTP. On the other hand, Corporate Level Strategy focuses on …