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What are the 3 basic of business strategy?
There are generally 3 (sometimes broken into 4) Types of Business Strategies: Organizational (Corporate) Strategy. Business (Competitive) Strategy. Functional Strategy.
Effective market research can help a company set its pricing strategy by determining target customers’ WTP and finding ways to increase it. For example, a business might differentiate itself and increase customer loyalty by incorporating sustainability into its business strategy. By aligning its values with its target audiences’, an organization can effectively raise consumers’ WTP. On the other hand, Corporate Level Strategy focuses on …