The 7 classes that Don Roberto González Barrera leaves us

This text was translated from our Spanish version utilizing AI applied sciences. Errors could exist resulting from this course of.


Entrepreneurs are all the time in search of heroes to comply with and we keep in mind figures like Henry Ford and Steve Jobs . In Mexico we even have high-impact entrepreneurs who’ve modified the best way we do enterprise and an instance is Mr. Roberto González Barrera , who, because of his religion in Mexico, created the world’s main firm within the manufacturing of corn flour and tortillas.

Don Roberto González Barrera was the founder and president of the Board of Administrators of GRUMA , in addition to president for lifetime of Grupo Financiero Banorte and is remembered as one of the necessary businessmen in Mexico because of the development of two of the biggest corporations and 1000’s of jobs within the nation.

The lifetime of the founding father of GRUMA left us 7 nice classes

1. “Imaginative and prescient and perseverance haven’t any age”

From a really younger age, he demonstrated an entrepreneurial spirit when he began his first “enterprise”, a shoe shine drawer, on the age of eight. A enterprise that he later grew by renting bolero containers to his cousins and pals, though that meant having competitors.

2. “The very best selections are people who depart worry locked up with a padlock and double key”

It began when the younger Roberto González Barrera, visiting a good friend in Reynosa, Tamaulipas, found a small mill that produced 18 tons of corn flour monthly. With out pondering twice and with an incredible imaginative and prescient for the long run, he determined to purchase it to begin a brand new firm. This firm can be the predecessor of Grupo Maseca.

3. “Profitable individuals are peculiar individuals with extraordinary concepts.”

With effort, dedication, analysis, work and never just a few sacrifices, in Might 1949 in Cerralvo, Nuevo León, Roberto González Barrera and his father based the world’s first nixtamalized corn flour manufacturing plant. They created a model that at the moment is current in hundreds of thousands of properties: Maseca, previously Nixharina.

4. “When expertise is added, achievements multiply”

To realize nice success, expertise and onerous teamwork are important. Thus, considered one of its most necessary pillars, the engineer Manuel Rubio Portilla, joined GRUMA, a proficient skilled who along with his information in analysis and know-how strengthens the corporate to overcome a market that had solely consumed tortillas made within the conventional means.

5. “The best Mexicans are those that by no means settle”

Costa Rica was the primary nation to open operations outdoors of Mexico in 1973. From that second on, GRUMA started a relentless enlargement by means of the years, reaching nearly 100 vegetation in numerous international locations of the Americas till the second of its dying. , Europe, Asia and Oceania, thus turning into the undisputed chief within the manufacturing of corn flour and tortillas worldwide.

6. “The best danger shouldn’t be taking dangers in life”

His imaginative and prescient and nice love for Mexico, led Mr. Roberto González Barrera in 1992 to enterprise into the monetary world by buying Banorte, which at the moment was an area financial institution and in a only a few years, he managed to consolidate it with a stable presence on the nationwide stage and to show this establishment into the Sturdy Financial institution of Mexico, competing head to head with the biggest and strongest international banks.

7. “To get forward, Mexicans should assist Mexicans”

Acknowledged as an incredible philanthropist, Mr. Roberto González Barrera based the Board of Trustees for Instructional Improvement and Help Cerralvo, the GRUMA Basis and the Banorte Basis. By means of these nice charities, his sense of social duty took extraordinary dimensions, serving to hundreds of thousands of Mexicans by focusing their dedication to vitamin, schooling and ecological impression.

Roberto González Barrera (1930-2012). An ideal Mexican, an incredible businessman; visionary, philanthropist and passionate concerning the nation. He believed in Mexico, within the expertise and talent of Mexicans. Founding father of GRUMA, the main firm within the manufacturing of corn flour and tortilla worldwide. As well as, along with his management and tenacity, he managed to consolidate Banorte, El Banco Fuerte de México, as one of the necessary monetary teams in our nation.

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