This story initially appeared on Premo
The vacation season is historically the most effective for enterprise and business gross sales. In Latin America, these dates not solely embody the occasions relative to Christmas or the New Yr , but additionally different dates that you must think about in your advertising and marketing technique (from December 12 to January 6). We inform you which of them and on what days they’re typically applied.
For companies, December 1 marks the beginning of the Christmas season that runs till December 24. This date needs to be taken benefit of by all companies because the circulating cash is larger provided that the employees are given varied advantages such because the Christmas bonus, the financial savings financial institution, grocery vouchers and others that improve their revenue.
Season of Kings
The season of Kings as it’s recognized is linked to the top of the 12 months, and it happens from December 26 to January 6.
Final 12 months, the Concanaco-Servytur estimated the sale of toys in the time of kings at round 16 thousand 138 million pesos. It additionally signifies that not solely the sale of toys is favored. Different merchandise that improve their gross sales are electronics (video video games, tablets, cell telephones and video consoles), sweets, sweets, clothes and footwear. Whereas the normal rosca de reyes will increase gross sales in bakeries particularly throughout Three Kings Day.
Gross sales Season
From January 7 to 31, the final gross sales peak happens thanks to what’s generally known as the Gross sales Season. Though there are companies that begin them from the top of December, rising the interval as much as 4 weeks.
Clearance gross sales are a really sturdy hook for cut price hunters as shops and companies provide objects with engaging reductions or promotions.
Some suggestions for your enterprise to have good gross sales are:
- Create the suitable environment with a nicely embellished tree with lights, the odor of apple with cinnamon, a sideboard with Christmas touches and music alluding to the season will appeal to extra prospects to enter your retailer.
- Change your conventional packaging for others that evoke Christmas , equivalent to baggage with Christmas motifs.
- Give a small reward in trade for a purchase order , it may be as small as a sweet cane.
- It presents reductions and promotions, though folks have sources they don’t search to waste, it contains coupons for reductions or decrease costs.
- Do on-line advertising and marketing, by way of your social networks, ship newsletters informing concerning the arrival of merchandise, promotions and reductions.