April 20, 2020 7 min read This story appears in the April 2020 issue of Entrepreneur. Subscribe » First there was Chillhouse. Then there was Chillology. And then things were not chill. It started with Cyndi Ramirez-Fulton, founder and CEO of Chillhouse, which is a Manhattan-based “new-age spa.” The company has attracted more than 100,000 Instagram followers who love its modern aesthetic and self-care ethos. In October, one of those followers alerted Ramirez-Fulton to another brand’s account — and it looked eerily similar to Chillhouse’s. This other account was for a different self-care destination, called Chillology. It copied specific Chillhouse…

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Jewellery brand Tanishq plans to promote video-based selling of ornaments to avoid crowds at stores when the lockdown to contain the coronavirus ends, said Ajoy Chawla, Chief Executive Officer of Titan’s jewellery business which owns the brand. Speaking at a video-conference organised by the Gems and Jewellery Export Promotion Council (GJEPC), here on Monday, Chawla said, “We will accommodate only a few customers on walk in basis. Arrange chairs in our stores in a way that customers’ service is not impacted. At the same time, we will prioritise appointment based selling or ornaments.” …

In a survey of more than 5,000 shoppers, people said they’re open to advertising … so long as the price is cut. April 14, 2020 4 min read If you’re going to advertise during the COVID-19 pandemic, offer a discount — or better yet, offer something for free. That’s the big takeaway from a survey of 5,531 consumers, produced by the Canadian product review site Chick Advisor. The company interviewed people about the kinds of advertising they do and don’t want to see right now. This is an important subject, because many entrepreneurs are unsure of how to communicate during…

Warren Buffett once quipped that it is only when the tide goes out that you discover who has been swimming naked. When business conditions are easy and favourable, the stock prices of all sorts of businesses run up on the bourses. But when the climate turns harsh, as it has currently due to the Covid-19 induced lockdown, the spotlight gets focused on businesses with flawed models. With revenues drying up, the companies that will struggle the most in the coming days and may even go belly up are those that have resorted to heavy use…

More than a third of the 427 small and medium enterprises (SMEs) listed on the exchange platform since 2012 are trading in the red. As many as 76 of these companies have shed more than 75 per cent of their value over their offer price, the data from PRIME Database shows. The BSE and the NSE had launched separate SME platforms in March 2012, after the Securities and Exchange Board of India (Sebi) came out with easier listing and disclosure guidelines to help small companies tap into the capital market. This is the first time that…

April 17, 2020 6 min readOpinions expressed by Entrepreneur contributors are their own. As we all sit at home doing our part to flatten the curve, there’s a plethora of things we could work on. Watch the entire Star Wars saga. Take up knitting. Brush up on a foreign language. This goes both ways: Consumers are looking for new ways to be engaged from home and we, as business owners, are looking for ways to get in front of our existing audiences and to build new ones.  Related: Why Gratitude Is Your Key To Customer Growth and Retention My…