Learn the differences between the search engines and the various ways you can promote yourself to help maximize your ROI.Opinions expressed by Entrepreneur contributors are their own. It’s easy for a newcomer to the world of search engine marketing to assume that the search engines (e.g., Google, Microsoft) are all the same and that clicks from them all behave in the same ways. In order to optimize your efforts, you need to know the differences between Google and Microsoft, their search engines and shopping engines, mobile vs. desktop and much more. Learn about what you’re doing wrong and how…

On December 3, 2019, a remarkable event took place in a hotel ballroom in Addis Ababa, Ethiopia. Forty top national leaders from every major political tendency, region, and ethnic and religious group stood on the stage — in front of national and international dignitaries and media, and broadcasting live to an even wider audience — and held hands and read a declaration of the actions they would take, together, to improve the country’s future. The moment was extraordinary because the leaders explicitly demonstrated a capacity and willingness to work together that was in sharp contrast to the violent fragmentation that…

The Coronavirus-triggered lockdown is likely to lead to higher downgrade pressures for domestic corporates with over Rs 2.59 trillion worth of corporate debt papers already getting downgraded in February, a 15-fold jump compared to previous month’s quantum. This is the highest amount of downgraded corporate debt papers in nine months. However, it could not be ascertained whether the Sebi data has adjusted for multiple downgrades of same security. In recent months, downgrade pressure had shown signs of easing as value of such debt papers had slipped to 15-month low in January…

Peer marketing in this climate of global disruption. March 25, 2020 5 min readOpinions expressed by Entrepreneur contributors are their own. Essentially overnight, a huge proportion of the advertising industry’s inventory has simply evaporated. Like a solar eclipse, COVID-19 has cast a pall over marketers across the globe, leaving many in the dark as to what to do next. The issues and concerns are real, not hype. Inventory available for purchase has shrunk dramatically. Conferences and other live events are canceled, live sports (previously ad-supported television’s single biggest source of younger audience engagement) are canceled and out-of-home — given…

Imagine the chaos: Global stock markets have gone into a tailspin, industries are shutting down, and countries are announcing lockdowns due to COVID-19. In less than a month, Indians find themselves in the middle of a global storm that has disrupted the lives of every citizen. Some sectors, such as aviation, are already cutting salaries and we will know about the magnitude of job losses only at a later date. During such times, money management and supplies become the core focus of all families. But what works for one person may not work for another. A few money…

The Indian rupee surged by another 78 paise to 75.16 (provisional) against the US dollar on Thursday after Finance Minister Nirmala Sitharaman announced various welfare measures to tide through the coronavirus crisis. Finance Minister Nirmala Sitharaman on Thursday announced a relief package for the poor and migrant workers in the country in light of the 21-day lockdown in the country to tackle the challenge posed by the coronavirus (Covid-19) pandemic. Forex traders welcomed the government initiatives and said the revival of the economy though welfare measures was very much needed as the slowdown in…

Trying times demand innovative measures for online and social media marketers. March 24, 2020 6 min readOpinions expressed by Entrepreneur contributors are their own. Yup, things have changed. You don’t have the same resources you had a few weeks ago, and your kids are now your most unproductive co-workers ever — with no HR department to complain to. So, what can you do when you don’t have the resources you’re used to? You get resourceful.  The “stuck at home” status is not a roadblock telling you to retreat from your goals and dreams. This is simply a detour and…

COVID-19 is presenting major challenges to people and organizations around the world. As governments consider the new rules and policies needed to protect their citizens, business leaders are also managing the crisis on behalf of their employees, customers, and stakeholders. They are confronting immediate concerns, taking steps to ensure people’s physical and emotional well-being and their organization’s ability to weather unprecedented levels of uncertainty. In a PwC survey of CFOs conducted during the week of March 9, more than half said the outbreak could have a significant impact on their business operations (54 percent) and decrease their revenue or profit…