Opinions expressed by Entrepreneur contributors are their own.
It’s no longer a secret that we’re now living in the era of digital transformation. The travel industry has experienced significant changes as well, pushing advertisers and brands to consider new messaging, channels and approaches before campaign launches.
After a long period of being locked up, travelers are ready to spend their savings. The recent increase in demand has caused travel companies to boost their marketing spend and carefully choose the right tone in their messaging. So what’s at the very heart of the travel-brand roadmap now?
Behavior changes should turn into marketing hypotheses
The virus is still not eliminated completely, and anxiety levels are not dropping. The health implications of travel and safety precautions necessitate specific customer-experience strategies, including work with brand awareness, evaluation and post-purchase scenarios.
Today, small-group trips are being prioritized as consumers become more selective of their environment