9 min read
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The pandemic has created the most competitive digital landscape the world has ever seen. Whether for your company or for yourself, it’s never been more crucial to build your personal brand. To sell yourself to a world of customers reluctant to spend, one thing is for certain: Your branding must be relentless, authentic, and powerful.
“It’s the only thing you’re going to have,” explains Gary Vaynerchuk, or Gary Vee for short. “Your reputation online, and in the new business world, is pretty much the game. You have to be a good person. You can’t hide anything, and you’ve got to be out there at some level.”
Vee has an impressive resume of branding experience, and we’d do well to take his advice. He started his entrepreneurial journey as a wine critic before establishing Resy,