Many marketers will tell you their engagement rates need to improve. Here’s how to not be one of them. April 3, 2020 5 min readOpinions expressed by Entrepreneur contributors are their own. The way people interact with your emails tells you everything about your marketing strategy. Are you sending valuable content? You’ll see the feedback reflected in your open and click rates. Is your email list accurate? Your bounce rates, spam complaints and other metrics will show you. If those numbers aren’t making you happy, it’s in your power to improve them.  To see where you stand, let’s take…

The Inside the Mind of the CEO interview series explores a wide range of critical decisions faced by chief executives around the world. For more insight, see PwC’s CEO Survey. Nigeria is widely viewed as coming late to the mobile money revolution that swept East Africa in the 2010s. But transferring money today in Nigeria, Africa’s largest economy, could scarcely be easier — shopkeepers, tradespeople, department stores, satellite TV companies, and nearly every other merchant accepts payment via mobile phone transfer. That’s in large part thanks to Guaranty Trust Bank (GTBank), which, under the leadership of Segun Agbaje, helped popularize…

The Container Corporation of India (Concor) stock has shed 49 per cent since the highs of February on worries related to the purchase of land from the railways and the disruption caused by the outbreak of Covid-19 on global trade. Even before the current meltdown, the stock was on a downtrend due to a possible Rs 8,000-crore deal with the Indian Railways, which entails buying the latter’s land on which the containerised cargo transporter operates a majority of its terminals. The immediate impact, however, is from the demand slowdown due to…

There’s never been a more crucial time to message your brand carefully.Opinions expressed by Entrepreneur contributors are their own. The current COVID-19 pandemic has created enormous challenges for the business community, including those in the advertising industry. Amidst the huge human toll and ongoing suffering, businesses are having to change the way they operate, as well as the way they market their products and services. Given the gravity of the current situation and the worldwide panic surrounding it, it’s easy for advertisers to make critical mistakes — blunders that could stay with them long after the coronavirus crisis has…

When the Bhatias realised that their two-year-old daughter Isha is autistic, their world changed forever. Isha, now 19 years old, is completely dependent on her parents, even for her basic needs. The Bhatias’ universe has shrunk and everything that they do now is influenced by their daughter’s needs and well-being. They have been saving aggressively to support their daughter and have also bought insurance covers. But is that enough to protect their daughter’s future and to ensure her well-being? Countless parents find themselves in a similar situation. A special child in the home changes things in…

With the country mid-way through the lockdown triggered by the rampant spread of coronavirus, Jigar Shah, chief executive officer, Maybank Kim Eng Securities, tells Puneet Wadhwa that industry expects a gradual opening up after April 14. Slowly, supply chains would resurrect and then as demand picks up, the capacity utilisation can again become normal, he says. Edited excerpts: Can the markets slip more before they stabilise? This is a different type of crash, which affects both real and financial economy. It doesn’t help that before this unnatural and unexpected crash, valuations…

Any business’s online presence must comply with the Americans With Disabilities Act. April 3, 2020 5 min readOpinions expressed by Entrepreneur contributors are their own. As the old cliche goes, “Presentation is everything.” Having great content for your website is an important starting point, but ensuring that it is presented in an appealing way will make all the difference in whether visitors stick around. Unfortunately, far too many companies and brands ignore the needs of users with disabilities when implementing a design update or launching a brand new site. And this can prove costly, as the Americans with Disabilities…

The Inside the Mind of the CEO interview series explores a wide range of critical decisions faced by chief executives around the world. For more insight, see PwC’s CEO Survey. Roberto Martínez, CEO of PepsiCo Foods Mexico, is acutely aware that the way people buy snacks and packaged foods is changing rapidly, due to digital transformation in the retail industry. In the spring of 2019, Martínez took over as CEO after more than 20 years at the company. He oversees its food brands, including Quaker, Gatorade, Sabritas (chips, nuts, and similar snacks), and Gamesa (cookies and other baked goods). The…