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Opinions expressed by Entrepreneur contributors are their own.
Making the decision to write and publish a book focused on your business — and recognizing the wealth of benefits and advantages to come from doing so — is truly admirable, and already sets you apart from a huge proportion of your competitors. But if you choose to self-publish this incredible marketing tool, there are a number of considerations to make.
For entrepreneurs, solopreneurs, mompreneurs, coaches, mentors, thought leaders, speakers — any professional, in fact —the self-publishing route is almost a given; it’s said to be cost-free, provides you (the author) with complete control and negates the need to query traditional publishing houses and secure the ever-elusive traditional book deal. Nonetheless, self-publishing requires a great deal more than some well-meaning sources would have you believe, and actually goes hand-in-hand with a number of drawbacks