5 min read

Opinions expressed by Entrepreneur contributors are their own.


From the entertainment sector to the health and fitness industry, stay-at-home orders have forced many entrepreneurs to improvise and share their skills virtually. Live has emerged as an outlet of choice for enterprising business owners. Hop on Instagram right now, and you’ll likely see dozens of users and brands either going live or advertising an upcoming live stream.

Though it’s becoming more popular in recent months, live-streaming has largely been underestimated. But it won’t stay that way for long: Instagram’s algorithm rewards live-streaming with additional push notifications and a position at the front of the line in users’ Stories feed, so it’s only a matter of time before brands and businesses catch on. Streamers can also see and respond to comments in , which opens up the potential to directly communicate with and

On the insistence of the regulator, and directions issued by the apex body of non-life insurers – General Council – the companies are working on a standardised product for Covid treatment, with sum assured ranging between Rs 1 lakh and 5 lakh. The product needs to be offered mandatorily from June 15 onwards and the insurers have been given time till June 4 to come up with recommendations on the product, said sources aware of the development.

In view of disparity of claims for Covid treatment, recently, the Insurance Regulatory and Development Authority of India (IRDAI) asked the General Insurance Council (GI Council), to come up with ideas for standard cover for the pandemic.


While the council is yet to submit its views to the regulator, industry sources say insurers are proposing the cover for people in the age group of 18 to


6 min read

Opinions expressed by Entrepreneur contributors are their own.


No one likes to hear that their work has fallen short. Whether it’s a harsh product review or a less-than-thrilled client, criticism rarely feels good. I’ve also found that high achievers, including entrepreneurs, are extra sensitive to tough feedback. However, learning to embrace criticism can give your business an edge.

According to William B. Irvine, a professor of philosophy and the author of Why Insults Hurt, the ancient Greek and Roman Stoics saw criticism as a personal favor – but only when it came from trusted friends and mentors. In other words, consider the messenger. Difficult critiques from people who know, love, and respect you represent an opportunity to improve. These people want you to succeed, and they can often see into your blind spots.

On the other hand, feel free to ignore that nasty


Moody’s Service (Moody’s) downgraded the Government of India’s foreign-currency and local-currency long-term issuer ratings to Baa3 from Baa2 and maintained a negative outlook. The downgrade came after market hours on Monday. READ ABOUT IT HERE


Here’s how leading analysts have interpreted the development and its likely impact on the


Abhimanyu Sofat, head of research, Securities


Moody’s decision to lower India’s rating is a reflection of the stress in and fiscal situation that has been amplified by the virus outbreak. We believe the subdued policy response for short term alleviation of the lockdown related stress would lead to subdued economic growth and lower tax collection. This is likely to aggravate the weakness in credit profile of India. The policy of balancing act seems to have not given the desired results.


ALSO READ: Why Moody’s downgrade is not


7 min read

Opinions expressed by Entrepreneur contributors are their own.


As any digital marketing pro can tell you, programmatic advertising is one of the most critical — and least understood — concepts in the industry today. It’s a strategy made more difficult by the fact that individual platforms and vendors in the space use a confusing array of redundant and overlapping terms to describe the process. For the average business, though, understanding and making use of programmatic advertising is essential in today’s multichannel environment.

In reality, programmatic advertising is a pretty simple thing to grasp, once you drop all of the jargon and boil it down to its essentials. That doesn’t mean, however, that it’s an easy strategy to use correctly. To help, here’s an easy to understand overview of what programmatic advertising is, how it works, and 5 specific tips on how to use it


exchange-traded funds (ETFs) have given investors an average return of 48.7 per cent over the past year. Investors who have become overweight on the yellow metal (vis-à-vis their original allocation of 10 or 15 per cent of their portfolio) should book partial profits from time to time and bring their allocation back to the original level. If they allow themselves to become heavily overweight on the yellow metal, it will increase their portfolio risk. Whenever the bull-run in ends, their portfolio could take a beating.


Most experts today are of the view that the rally in is likely to continue. “World gross domestic product growth, according to the International Monetary Fund, will fall to minus 3 per cent, and it may not rebound quickly,” says Chirag Mehta, senior fund manager-alternative investments, Quantum Mutual Fund.



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