Investment in companies which attempt to follow environmental, social, and governance (ESG) standards are likely to be in focus, even as markets swing wildly amid the coronavirus disease (Covid-19) pandemic. An analysis of an index which tracks the performance of such companies versus the broader market shows wide outperformance. The MSCI India ESG Leaders Gross Total Return USD Index has done better than the MSCI India Index over one-month, three-month, and six-month periods as well as over longer time periods. The difference in returns has ranged between 0.5 per cent and 6 per … !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,document,'script','https://connect.facebook.net/en_US/fbevents.js');fbq('init','550264998751686');fbq('track','PageView');…

April 22, 2020 6 min readOpinions expressed by Entrepreneur contributors are their own. The following excerpt is from Robert W. Bly’s The Content Marketing Handbook. Buy it now from Amazon | Barnes & Noble  A conversion email series typically sends recipients to a landing page that offers more in-depth content or sells merchandise. Depending on whether you’re selling a product directly from your landing page, asking visitors to download a free white paper, or promoting a webinar or demonstration, conversion rates can range from less than 1 percent to more than 50 percent. Here are 10 keys to creating…

My sister-in-law texted two photos to our extended family on March 31. One was of a sign installed on the lawn of the Sentara Northern Virginia Medical Center, a 183-bed not-for-profit hospital in Woodbridge, Va. It read “HEROES WORK HERE” in big, colorful letters. The other was of my nephew, wearing scrubs, gloves, and goggles, in the entrance to the hospital’s emergency room, where he’s been working 12-hour shifts. We’re all worried about him. We’re also damn proud of him. The daily stream of reports detailing the brave work of medical professionals around the world these past few weeks has…

Remaining risk-averse amid the coronavirus pandemic, overseas investors have withdrawn net Rs 10,347 crore from Indian capital markets in April so far. Between April 1-24, foreign portfolio investors (FPI) pulled out a net sum of Rs 6,822 crore from equities and Rs 3,525 crore from the debt segment, depositories data showed. The total net outflow stood at Rs 10,347 crore. However, the quantum of outflows has reduced from March, when FPIs had withdrawn a record Rs 1.1 trillion on net basis from Indian markets (both equity and debt). “The sharp drop in…

Find out how to let the world know what you’re doing with these easy-to-follow tips. April 23, 2020 6 min readOpinions expressed by Entrepreneur contributors are their own. The following excerpt is from Rick Terrien’s Ageless Startup. Buy it now from Amazon | Barnes & Noble | IndieBound. It’s vital that you learn how to market and sell in your niche. Remember: Marketing isn’t sales. Marketing is making everything you do in your business a clear window on the value you offer to your customer and then telling the world about it. Marketing is education. Teach people how your…

We all are witnessing difficult times. Fighting a faceless enemy in the form of a pandemic, working from home, practising social distancing, braving equity market volatility, facing bad debts and mismanagement across many finance companies and ultimately suffering job contraction, pay cuts, muted (if at all) increases and incentives. Amid all this, the good news is that ‘this too shall pass’. Coming out of these unusual times financially fitter and stronger would require discipline, perseverance, conservancy tricks and fortitude. Millennials could find the following tips handy: Take adequate term insurance The amount…

Fund houses in India were trying to reassure investors on Friday, amid fears of a flood of redemption requests in the wake of the unprecedented closure of six debt funds by global giant Franklin Templeton. Franklin Templeton Mutual Fund, one of the country’s most prominent mutual fund houses in fixed income, said on Thursday that it would wind up six credit funds in India with large exposures to higher-yielding, lower-rated credit securities due to a lack of liquidity amid the coronavirus pandemic. The closures sparked worries of panic withdrawals from other…

April 24, 2020 10 min readOpinions expressed by Entrepreneur contributors are their own. Over the last few years, our work and personal lives have been slowly evolving to exist within a growing digital society. There have been dramatic changes to our access to information, entertainment, and work processes. Although these changes have added convenience and new opportunities, they have also altered how we communicate, interact and behave. With more people studying and working remotely, the digital era has made it difficult to form and maintain relationships with others. If you have children, you may havey noticed the difference even…