5 Errors Franchisees Make When In search of Enterprise Actual Property

Keep away from these widespread errors to make sure your subsequent real-estate determination is the fitting one.

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As an proprietor of a franchise, one of many greatest choices it’s a must to make is discovering the fitting actual property in your companies. Profitable franchisees are consistently searching for methods to scale and acquire new places. Everybody has heard the cliché — location, location, location because it pertains to property. It’s stated that these are the three most necessary elements in relation to buying actual property. The reality is that the situation of your small business is simply one of many many elements a franchise proprietor ought to take into account when searching for actual property. That being stated, the situation of your small business is necessary, so ensure to not overlook these widespread errors franchisees encounter when searching for that good piece of actual property.

1. Historical past can repeat itself

The historical past of a location might be very telling and very useful in selecting actual property. For instance, in case you are searching for a brand new location in your pizza store and also you come throughout a bit of actual property that seems to be an important location for your small business, you should definitely analysis the historical past of what was there earlier than. You might discover that regardless that the realm seems to be good, there have been 5 different pizza outlets in that very same location that failed. That data does not essentially imply that yours will fail too, but it surely positively warrants a deeper investigation into that location earlier than making a decision.

Associated: 10 Issues to Contemplate When Selecting a Location for Your Enterprise

2. Dimension issues

One other mistake many franchisees make when searching for actual property is mis-calculating the scale of the situation they want for his or her enterprise. Greater isn’t essentially higher. Each penny counts when constructing a enterprise, so making the fitting decisions in relation to any acquisition is necessary. Simply since you’re getting the deal of a lifetime on a bit of actual property doesn’t suggest it is the fitting selection. Typically you’ll discover actual property with an important value per sq. footage, so the inclination is to reap the benefits of the worth and go greater. This could be a nice alternative, or it may be an pointless determination. Make sure to do your due diligence and run your numbers on all of the properties you encounter. Irrespective of how good the deal could look on paper, in case you’re buying actual property with extra sq. footage than what you really need, the additional space should convert into worthwhile house. If not, it is not truly a deal for “your” enterprise.

3. Constructing versus shopping for

The bigger the enterprise, the extra choices you might have for scaling and increasing your franchise places. When deciding whether or not to construct a brand new location or purchase an present construction, you will need to look at your numbers. On the floor, constructing a brand new location could appear to be the dearer route, however that is not all the time the case. There are numerous situations the place the quantity of labor wanted to transform an present construction into what you require in your franchise location far exceeds the quantity it will value to easily construct it. Some franchises have a really specific blueprint that they have to observe; which will restrict your real-estate choices. Make sure to confirm that the associated fee per sq. foot of the mandatory buildout isn’t greater than the associated fee per sq. footage for full building. In some areas, these two numbers could also be very comparable, which truly permits you extra flexibility in selecting your real-estate and site choices. This may be useful in case you’re compelled to observe a specific blueprint or real-estate guideline in your franchise.

Associated: Right here Is How A lot it Prices to Construct a Restaurant (Infographic)

4. Model id is necessary

You need to select actual property that can let you showcase a cohesive and recognizable picture. That being stated, not all companies require the identical type of branding. For instance, in case you’re a franchisee of a serious restaurant chain, then it’s crucial that the true property you select be recognizable to that established model. Plenty of main franchises will present franchisees with a top level view of constructing specs, guidelines and probably even authorized places for actual property. However, even smaller franchises ought to observe these pointers and make sure that they proceed a recognizable imaginative and prescient for his or her enterprise throughout all of their places. Which means even when your specific franchise permits for various types of actual property, you continue to want to make sure the places you select let you use the suitable signage or colour scheme to showcase your model id. 

5. Advertising issues

Typically the true property you choose will not be as necessary because the advertising and marketing you select. As a franchisee, chances are you’ll select the proper piece of actual property in an superior space and nonetheless have that enterprise location fail. This occurs while you place an excessive amount of give attention to the true property and never sufficient on the advertising and marketing. The actual property you selected is extraordinarily necessary, but it surely’s complemented by the advertising and marketing you do for your small business and its places. It doesn’t matter what real-estate determination you’ve made, you’ll want to create a advertising and marketing plan for that location. As a real-estate coach, I like to recommend that as quickly as you’ve made a selection in your franchise location, you instantly start engaged on a advertising and marketing plan. This manner, when you’re getting ready the brand new actual property for your small business, you are additionally getting ready the realm in your arrival and creating publicity in your new franchise location.

Associated: 4 Social Media Advertising Tendencies to Implement in Your 2021 Technique


There are numerous elements that go into selecting the proper piece of actual property for your small business and franchise places. Nevertheless, as with each enterprise determination, information and knowledge are king. Make sure to have a marketing strategy earlier than you even start searching for actual property. An excellent marketing strategy will give you the knowledge and probably even the specs wanted to help you in selecting the proper piece of actual property in your franchise location.