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Podcasting is a quickly rising business. In 2020 alone there have been over 900,000 new podcasts began. Whereas many individuals are centered on beginning and launching their very own podcast there may be an untapped advertising technique that has resulted from the podcast business rising so rapidly: podcast guesting.
Podcast guesting is the place you go on another person’s podcast. You spend wherever from 20-45 minutes sharing your story and offering worth to the podcast’s viewers. In return, you generate extra affect and earnings for your self. In as little as one hour monthly, you possibly can be reaching an viewers you have not tapped into earlier than.
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As an alternative of beginning your personal podcast, interviewing visitors, enhancing your present, after which selling your podcast, you’ll be able to flip to podcast guesting the place the host takes the entire work and also you simply want to point out up.
In case you are new to the idea of podcast guesting, listed below are 6 the explanation why podcast guesting is an untapped advertising instrument.
1. There an infinite variety of podcasts
There are new podcasts popping out every day which suggests there’ll at all times be extra alternatives so that you can be a podcast visitor. You’ll by no means run out of interviews guaranteeing your organization is getting as a lot publicity as attainable.
2. Set up credibility
By happening podcasts that attain your target market you’ll set up credibility and thought management. Your viewers will proceed to see your identify time and again and understand that if these podcast hosts continuously need you on as a visitor then you could have one thing necessary to say.
I am positive you have listened to a podcast earlier than with an writer popping out with a guide and impulsively you see them on comparable podcasts to which you hearken to.
3. Generate extra purchasers and leads
If you set up credibility and thought management you’re constructing a pipeline of purchasers and leads.
After you do an interview on a podcast, your interview will stay endlessly. This implies when you recorded an interview immediately, somebody three months from now might hearken to your interview after which determine to succeed in out to your organization.
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The extra interviews you do, the extra individuals are going to listen to you which of them will increase your story of resonating with somebody and having them be taken with working with you.
4. Content material machine
Podcasts are a content material machine.
Immediately, most interviews are carried out over Zoom video. This implies you can obtain a duplicate of the interview from the podcast host.
You’ll be able to take your interview and splice up the video to create social media posts you could then promote to your networks which can create much more model authority.
From a single thirty-minute podcast visitor interview, you’ll be able to generate a month’s value of content material.
5. Backlinks to your website
Podcast hosts have a present notes part on their web site. A present notes part is just like a weblog submit the place the podcast host does a recap of your interview collectively. On the present notes web page, the podcast host hyperlinks to your web site.
By having the host hyperlink to your web site, you’re getting a high-quality backlink. If you obtain extra backlinks, you improve your search engine marketing rating. This implies you’ll be able to rank larger on google giving your organization extra elevated seems than a website that is on the second web page.
6. Networking with podcast hosts
A podcast interview will be an intimate expertise since you are spending time with somebody in a 1-on-1 format. Over the course of your interview, the host will develop into conversant in your self as you’ll with the host. You’ll be able to find out about one another’s companies and what you each are in search of in a perfect consumer.
Podcast guesting might help you attain and community with podcast hosts who you usually would not have the chance to talk with. The relationships can flip into three way partnership partnerships, referral companions, and even enterprise partnerships.
Writing on Medium, Casey Botticello suggests this tactic to get your self booked as a visitor: “Almost each podcast could have a web site that features contact info for the host or producer. In case you haven’t interacted with them earlier than on-line, you’ll be able to e mail them together with your pitch. It must be quick — not more than a few paragraphs — however provide sufficient info for them to evaluate in case your materials could be a very good match.”
Matchmaker.fm is only one of many free companies that join podcasters and visitors.
Podcast guesting will be an unfamiliar expertise when you’ve by no means carried out an interview, however if you wish to dive into an untapped advertising technique that can develop your online business then I’d advocate implementing podcast visitor as part of your advertising technique.