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April 14, 2020 15 min read This story appears in the April 2020 issue of Entrepreneur. Subscribe » Burger King had a big announcement to make: It was removing artificial colors, flavors, and preservatives from its Whoppers. But the company was in a bind. The other burger chain had already, how shall we say, McDone the same thing. If Burger King simply ran ads pushing its fresh food, that wouldn’t have much impact. At worst, it would be seen as trailing its competitor. What could it do to steer the conversation? Burger King’s marketing team started confabbing on WhatsApp, their…

On the eve of the biggest soccer match of his coaching career, Tottenham Hotspur’s manager dropped a bombshell. It was May 7, 2019, the night before Mauricio Pochettino’s team played against Ajax Amsterdam in the UEFA Champions League semifinal; the coach declared that if Tottenham won the trophy, he would leave the London club. “It should be fantastic, no?” Pochettino said. “Close the five-year chapter and go home.” Reporters asked him if he was joking (he wasn’t), and fans were stunned. Tottenham won the semifinal but lost the final, and Pochettino stayed. In the matches after the final, the team’s…

The lockdown extension on Tuesday till May 3 will prove to be a bad hangover for liquor companies, even as their stocks bounced back recently amid expectations of some relaxation in rules governing store reopenings/distribution and a sharp fall in valuations. After falling 26-35 per cent over a month until March, the share price of major liquor players — United Breweries (UBL), United Spirits (USL), and Radico Khaitan — has gained up to 18 per cent in April, outperforming the 4-per cent rise on the Nifty FMCG index. However, there are downside risks, which could play…

Email Skript is like having a full-time email marketer for a fraction of the price. April 8, 2020 2 min readDisclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. There are 3.9 billion email users in the world. In other words, we’re kidding ourselves if we think email won’t remain one of the most profitable marketing channels around. But building an email marketing strategy can be time-consuming and difficult, especially for…

The Covid-19 episode has given rise to uncertainty in all walks of life. While our work culture has already changed drastically, consumption patterns, too, are expected to see a massive shift. Earnings of both businesses and individuals are likely to be affected over the short to medium term. The resultant uncertainty has sent markets all over the world into a tailspin. The Indian equity markets have fallen by 38 per cent, with the benchmark Nifty 50 index going from a peak of around 12,300 to close to 7,500 within a matter of weeks. Amid all the…

The equity market sell-off has taken a heavy toll on the performance of portfolio management services or PMS strategies that cater to high net worth investors (HNIs), with 147 such offerings showing 3-41 per cent a decline in returns in March. “Equity as an asset class has been battered in March. Strategies where returns have dipped 35-40 per cent can be attributed to concentrated bets in portfolios and exposure to lower-quality companies,” said Kamal Manocha, chief executive officer at PMS AIF World. According to data sourced from PMS AIF World, several PMS offerings in multi-cap space have fallen more…

Justin Wu, CEO and Founder of Growth.ly, offers an in-depth view on how brands big and small are generating growth through marketing. April 11, 2020 1 min readOpinions expressed by Entrepreneur contributors are their own. Justin Wu, CEO and Founder of Growth.ly, shares his thoughts on what “growth-hacking” really means for businesses in today’s digital age, the types of brands that are easiest to grow and how to find the right channels to connect with your audience. Wu and The Playbook host  David Meltzer discuss a range of topics, including why some entrepreneurs choose to invest in their businesses…

With each passing day, COVID-19 continues to take its toll on people’s lives, threatening their health and their jobs. It is also creating a challenge for executives that few expected or were prepared for, particularly because it’s been a dozen years since the last economic crisis. Employees are asking questions that leaders cannot answer. When will this end? What will this mean for our company? What will this mean for my job? And so leaders must respond to the challenge by creating, in their words and their deeds, as much certainty as they can provide, to help pull people out…