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February 12, 2021 7 min readThis article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.Opinions expressed by Entrepreneur contributors are their own. February is par excellence the month of love. It is a fact that this holiday is a phenomenon that crosses borders (and hearts) and a great opportunity for brands to “make love” to their customers, and why not, find new loves. However, it is very important to note that, as we move towards a period of economic reactivation in Mexico, and in the world in general, the digital…

Why should investors invest in ELSS? Is there any down side to investing in ELSS? How should one select the right fund? In this podcast, we discussed how to go go about investing in ELSS funds TopicsELSS | ELSS fund | Tax benefits With about one-and-a-half months left for the financial year to end, investors who have not made their tax-saving investments need to do so at the earliest. One product they should consider is equity-linked savings scheme (ELSS), also known as taxsaver funds. Since ELSS is often the first equity fund category that young investors invest in,…

The Sensex rose for a second week after last week’s budget-fuelled stellar rally, even as it ended little changed on Friday. The Sensex advanced 0.02 per cent to 51,544, while the Nifty fell 0.07 per cent lower to finish at 15,163. The Sensex rose 1.6 per cent for the week. Last week, the index had jumped 9.6 per cent — its biggest weekly climb in 10 months. Both the Sensex and the Nifty have added about 11 per cent in the past two weeks. Along with the government’s annual spending plan, a slew of better-than-expected earnings…

February 11, 2021 5 min readOpinions expressed by Entrepreneur contributors are their own. It’s no secret that the global health crisis has drastically impacted the publishing industry. With in-person events canceled and bookstores struggling to make sales, many authors are scrambling to find new ways to promote their books online. Historically, book sales have risen despite economic downturns. More than ever, people are looking for information, entertainment and an affordable diversion while indoors. While paperback revenues have been on the decline, e-book sales are rising. There is still an opportunity to generate profits, and an even larger audience awaiting…

Bitcoin jumped to a record high after Mastercard and Bank of New York Mellon moved to make it easier for customers to use cryptocurrencies. The largest digital asset rose as much as 7.4 per cent to $48,364, surpassing the all-time high reached Monday after Tesla announced it would hold $1.5 billion of the cryptocurrency on its balance sheet. The wider Bloomberg Galaxy Crypto Index also touched a record. “The crypto-asset world is bursting into the realms of traditional finance at a staggering pace,” said Simon Peters, an analyst at investment platform eToro. Mastercard…

Here’s why Twitter and LinkedIn are popular outlets for executives.Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. February 10, 2021 5 min readOpinions expressed by Entrepreneur contributors are their own. As businesses increase their focus on digital marketing, many are turning to public relations (PR) to help boost their visibility and credibility. Of course, PR is one of the best ways to get your name out there and build thought leadership, but if you are one of the many companies considering media outreach as…

Equity mutual funds witnessed an outflow of Rs 9,253 crore in January, making it the seventh consecutive monthly withdrawal, primarily due to massive pullout from the newly created flexi fund category. Also, investors pulled out Rs 33,409 crore from debt mutual funds last month after investing Rs 13,863 crore in December, data from the Association of Mutual Funds in India showed on Tuesday. Overall, the mutual fund industry witnessed a net outflow of Rs 35,586 crore across all segments during the period under review, compared to Rs 2,968 crore inflow seen…

The relaxations in regulations made by the Securities and Exchange Board of India (SEBI) to provide more leeway for companies to raise funds has a positive impact on the corporate sector, amid the COVID-19 pandemic, an official said on Wednesday. The capital market saw companies successfully raising funds using rights issues of Rs 60,988 crore in 2020, he said. “We have given a lot of relaxations in regulations to help companies raise capital. Bank credit is still the single largest fund-raising instrument with 50 per cent share. But it has recently…