Business Plan

January 21, 2021 6 min readOpinions expressed by Entrepreneur contributors are their own. Amazon was founded in 1995 in Jeff Bezos’s garage. Initially, it was just a company providing services as an online bookstore. Over the years, the business that started as a mere bookstore turned into a multinational company, started selling almost everything, and eventually became the biggest name in the entire ecommerce industry.  But how did Amazon go from zero to hero? Well, there’s certainly no single answer – it’s a blend of innovation, vision, hard work, and in-depth marketing. No matter if you’re just starting out…

Even as the demand for health insurance in the country peaked due the ongoing pandemic, data from insurance aggregator Policybazaar.com suggests that purchase of health policies by the senior citizen category was lower than in other age categories. According to data shared by Policybazaar.com to Business Standard, the share of policies bought by the senior citizen category in the age-group 60-80 years stands at only 15 per cent, whereas the share for the younger lot in the age bracket of 18-40 years was found to be 45 per cent. This is despite the old people being…

Bitcoin climbed toward $40,000 in a rally that helped the market value of digital tokens scale a new peak. The largest cryptocurrency rose as much as 5.6{bce2ac57dae147ae13b811f47f24d80c66c6ab504b39dda4a9b6e8ac93725942} to $39,959 on Saturday, taking it closer to early January’s all-time high of almost $42,000. The value of more than 6,000 tokens tracked by CoinGecko hit about $1.23 trillion. The jump comes after another volatile week in cryptocurrencies marked by Elon Musk’s support for Bitcoin and a record runup in Ether, the second-largest token. Billionaire Musk also posted tongue-in-cheek tweets about Dogecoin — a Shiba Inu-themed unit…

February 5, 2021 7 min readOpinions expressed by Entrepreneur contributors are their own. Mainstream media has continued to shrink — in fact, this recent Pew Research report shows newsroom employment in the United States declined by 23{bce2ac57dae147ae13b811f47f24d80c66c6ab504b39dda4a9b6e8ac93725942} between 2008 and 2019. The smaller size of newsrooms, paired with the fact that the technology press continues to favor only the biggest companies, means many organizations are searching for fresh ways to uplevel their profiles. One way to break through the barriers to coverage today: create your own newsroom that lives on your website and covers topics of interest to influencers,…

Talk about a pivot. When the COVID-19 pandemic hit, Pfizer CEO Albert Bourla was one year into his tenure. Bourla, born and educated in Greece, is a 27-year veteran of the company. A trained veterinarian, he rose through the ranks of its animal health unit, and subsequently held leadership positions responsible for numerous businesses, including vaccines, oncology, and consumer products, before taking the post of chief operating officer in 2018. As he formally took the reins of the company on January 1, 2019, Bourla was focused on continuing Pfizer’s transformation into a pure-play biopharmaceutical company: placing its consumer health business…

This has been a week full of milestones for the Indian markets. On Wednesday, the benchmark Sensex closed above 50,000-mark for the first time. A day later, the country’s market capitalisation crossed the Rs 200-trillion-mark. And on Friday, the benchmark Nifty50 crossed 15,000-mark, albeit on an intra-day basis. The widely-traded index touched an intra-day high of 15,015, but failed to sustain the gains. Below is the table on Nifty’s 1,000-point journeys from 7,000 to 15,000. The latest 1,000 points has taken just 25 days same as the previous 1,000. Dear Reader,…

Getting someone to download your app is just the start. Now you need great marketing.Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. February 4, 2021 3 min read A user downloads your app. Success! Except… why aren’t they using it? To find out what’s wrong, we set up an unusual consulting session between an entrepreneur and a digital marketing consultant—and filmed it so you can benefit too. Lavinia Hajji is the founder of Dance Embassy. It’s a studio that teaches dance classes, and she created…

Amid backlash over the Budget proposal to tax the interest earned from provident fund contribution of over Rs 2.5 lakh a year, the government on Thursday reiterated th­at the move is aimed at preventing high-net-worth individuals (HNIs) dep­ositing large sums “in a scheming ma­nner” at the cost of salaried class taxpay­e­rs to earn assured and tax-exempt returns. While HNI contributors account for just 0.27 per cent of the employee’s provident fund (EPF) accounts, they have an average corpus of Rs 5.92 crore per subscriber, earning Rs 50.3 lakh per person per annum as tax-free, said sources…