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Mumbai, Maharashtra [India], January 23 (ANI/NewsVoir): MahaDAO, a decentralized autonomous organization (DAO) governed by its users, the MAHA community, are officially launching the first epoch for ARTH, the world’s first non – depreciating currency. The currency has been designed to improve existing fiat price-pegged stablecoins, that continually need to keep up with the money printing and upon elastic stablecoin protocols, which spend virtually all their time in the contraction phases. ARTH also has the additional benefit of incentivizing DeFi users to pool assets and earn inflationary rewards. ARTH will be available for Indian investors at 3.30 PM GMT today at…

January 22, 2021 7 min readOpinions expressed by Entrepreneur contributors are their own. What’s on deck for influencer marketing in 2021? From everything we’re seeing, it should be a year filled with demands for creative production and on-point strategy. Here’s what’s on our radar for the upcoming year. 1. Influencer marketing gains importance for ecommerce Covid-19 has spurred ecommerce to record levels of use. Mega-retailers like Walmart report a 97{bce2ac57dae147ae13b811f47f24d80c66c6ab504b39dda4a9b6e8ac93725942} increase in ecommerce and this acceptance will trickle down throughout the ecommerce world. Experts suggest the pandemic has accelerated the shift towards online shopping by about five years.  Along…

Given the world-turned-upside-down year we just closed out, it is probably wise to steer clear of making predictions. But it can be hard to resist the temptation in January to submit to this traditional exercise of forecasting the future. We all know that the pandemic has changed the world of work for the long term, but one aspect of that change that may be underappreciated right now is the number of senior executives who are likely to balk at the idea of going back to the office full time. Once most people have gotten the vaccine, and companies decide that…

The sharp selloff in Bitcoin this week is stoking fresh questions about the sustainability of the cryptocurrency boom. Prices for the digital asset have tumbled 14 per cent this week, marking the steepest decline since March. Bitcoin was steady on Friday, holding near $31,000 and commentators have cautioned that a sustained drop below $30,000 could presage further losses. “Being Bitcoin, a 10 per cent range intraday is a mere flesh wound to the digital asset, in a world where tradable versus investible is seriously blurred,” said Jeffrey Halley, senior market analyst at Oanda Asia Pacific. The…

January 21, 2021 7 min readOpinions expressed by Entrepreneur contributors are their own. As marketing professionals, we learned a lot in 2020, whether we wanted to or not. The consumer landscape experienced an extraordinary tectonic shift, as we moved into a fully digitized realm of sales and marketing. Our strategies changed. Our focus became less about traditional methods (like the dreaded batch-and-blasts) and more about rethinking the entire digital customer journey, and, most importantly, the customer experience. One thing is sure: As unpredictable as 2020 turned out, there is a proverbial light at the end of the tunnel heading…

Kristian Ebbesen Fjelde and his team knew that the executive committee meeting scheduled in mid-2019 to discuss the future strategy of their company was more important than most. Equinor had changed its name in May 2018 from Statoil to signify that it wanted to become a more diversified energy company and take a leading role in the long-term goal of transitioning out of fossil fuels. Equinor was Norway’s biggest energy producer, and its leaders understood that the structural shifts in the market necessitated a radical shift in the business that would require more than a simple rebranding. Instead of putting…

Bitcoin slumped 10{bce2ac57dae147ae13b811f47f24d80c66c6ab504b39dda4a9b6e8ac93725942} to a 10-day low before paring some of its losses Thursday as traders feared tighter U.S. regulations. The world’s most popular cryptocurrency Bitcoin was last down 10.6{bce2ac57dae147ae13b811f47f24d80c66c6ab504b39dda4a9b6e8ac93725942} at $31,724. It has lost about 27{bce2ac57dae147ae13b811f47f24d80c66c6ab504b39dda4a9b6e8ac93725942} of its value after touching a record $42,000 on Jan. 8. The pullback comes amid growing concerns that bitcoin is one of a number of financial market price bubbles. Fears that U.S. President Joe Biden’s administration could attempt to regulate cryptocurrencies have also weighed on sentiment, traders said. During a Senate…

January 20, 2021 8 min readOpinions expressed by Entrepreneur contributors are their own. In the past year many online merchants and retailers have experienced a dramatic uptick in sales as global lockdowns and a surge in remote working kickstarted an online shopping boom.  According to an October forecast by Smart Insights, global retail had been initially projected to expand by 4.4 percent in 2020, but this estimate was revised to 18.4 percent as the current health crisis sent e-commerce sales soaring. Moreover, e-commerce retail sales now account for almost 30 percent of all retail in the UK and 16…