Business Plan

January 11, 2021 6 min readOpinions expressed by Entrepreneur contributors are their own. It’s not fair, but it’s a fact: business-to-business (B2B) newsletters don’t get as much attention as business-to-consumer (B2C) emails. According to the DMA, B2B newsletters have an average open rate of 20.6 percent, which is 1.8 percent lower than B2C emails. On the other hand, it’s fascinating to look at these stats: When it comes to ROI, email reigns supreme in both B2B and B2C industries: the average return is $42 for every $1 spent. Nonetheless, B2B newsletters can be a challenge for many companies. What…

The Inside the Mind of the CEO interview series explores a wide range of critical decisions faced by chief executives around the world. For more insight, see PwC’s CEO Survey. When Prime Minister Indira Gandhi nationalized India’s banking system in 1969, more than 80 percent of the country’s bank assets were brought under government control. With liberalization in the early 1990s, the balance began to shift, and today private banks claim about 35 percent of the market — a figure that is poised to grow in coming years. At the center of this activity is Uday Kotak, CEO of…

Bitcoin plunged more than 19 per cent to a one-week low on Monday, putting the cryptocurrency on track for its biggest one-day drop since March as its recent red-hot rally hit the buffers. Bitcoin and other digital coins tanked on Monday, wiping some $200 billion off the cryptocurrency market. Bitcoin slumped $30,699, its lowest since January 5, after extending earlier losses in Asian trading hours and was last down 15 per cent at $32,675. If sustained, the one-day drop would be the biggest since Covid-19 caused chaos in financial markets in March. …

Netflix knows that Mexico is its second most important market and that is why it recruited a new “sensei” from the famous community gym located in Naucalpan de Juárez.Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. January 8, 2021 3 min readThis article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Netflix knows that its second-largest consumer market is Mexico ( according to Kantar’s figures ) and that is why it has always had special marketing…

The government will give a discount of Rs 50 per gram under its gold bond scheme to investors who apply online and the payment is made through digital mode. As per a statement from the Finance Ministry, for investors using the digit mode for subscription, the issue price of gold bond will be Rs 5,054 per gram of gold. Otherwise, issue price of the bond during the subscription period will be Rs 5,104 per gram. In terms of an October 9, 2020, notification, Sovereign Gold Bonds 2020-21 (Series X)…

Seven of the top-10 most valued Indian firms together added Rs 1,37,396.66 crore in market valuation last week, with Tata Consultancy Services (TCS) emerging as the biggest gainer. Besides TCS, other winners on the top-10 chart were HDFC Bank, Hindustan Unilever Limited (HUL), Infosys, HDFC, ICICI Bank and Bharti Airtel. In contrast, Reliance Industries Limited (RIL), Kotak Mahindra Bank and Bajaj Finance registered decline in their market capitalisation (m-cap). The valuation of TCS rose by Rs 72,102.07 crore to Rs 11,70,875.36 crore, while industry peer Infosys added Rs 21,894.28…

Three ways to stand out in the online market.Free Book Preview: Coach ’Em Way Up Discover how to be an influential mentor through tips and advice based on the teachings of respected basketball coach John Wooden. January 9, 2021 4 min readOpinions expressed by Entrepreneur contributors are their own. Fit in, or stand out? Serve existing markets, or serve those in untapped markets? As the online marketplace becomes increasingly saturated for entrepreneurs, and the amount of information available to us online leaves us feeling increasingly overwhelmed, we reach a point where we have no choice but to pull…

The United States, like much of the rest of the world, has an extremely long way to go to achieve gender equality in the workplace. The latest pyramid showing where women are in the hierarchy of S&P 500 companies, from the nonprofit organization Catalyst, reveals that although women make up nearly half of the total S&P 500 workforce, they hold only about one-fifth of board seats, 11 percent of top-earning jobs, and 6 percent of CEO positions. So to many people, it comes as a surprise when I share a question that I’m often asked by women’s groups inside businesses:…