Business Plan

December 30, 2020 10 min readThis article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.Opinions expressed by Entrepreneur contributors are their own.The story of someone you trust can save your life or quarantine you for many months. If your friend who has already been vaccinated tells you that the medicine works, you will go for the vaccination. There are ideological currents that, out of ignorance, slander or look for conspiracy theories where there is none. Better listen to the doctor.These days many countries have started their vaccination campaigns…

Bitcoin, the world’s largest cryptocurrency, topped $34,000, just weeks after passing another major milestone. The currency gained as much as 7.8 per cent to $34,182.75, before slipping to about $33,970 as of 3:05 p.m. on Sunday in Singapore. It advanced almost 50 per cent in December, when it breached $20,000 for the first time. The latest gains top an eye-popping rally for the controversial digital asset in 2020, which rebounded sharply after a severe crash in March that saw it lose 25 per cent amid the coronavirus pandemic. The…

Developing your brand identity is far more than just a logo.Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. December 30, 2020 3 min readOpinions expressed by Entrepreneur contributors are their own. A brand identity consists of the business values, and how the brand communicates those values through its products and services. It’s what the brand says, how it is visually represented with images and design, and what the brand intends customers to feel when they interact with its products. Essentially, a brand identity is…

The government on Thursday kept the interest rates on small savings schemes, including PPF and NSC, unchanged for the January-March quarter amid moderating bank deposit rates. Public Provident Fund (PPF) and National Savings Certificate (NSC) will continue to carry an annual interest rate of 7.1 per cent and 6.8 per cent, respectively. Interest rates for small savings schemes are notified by the Finance Ministry on a quarterly basis. “The rates of interest on various small savings schemes for the fourth quarter of 2020-21 ending on March 31 shall remain…

Bitcoin, the world’s largest cryptocurrency, topped $30,000 for the first time, just weeks after passing another major milestone. The currency gained almost 6{bce2ac57dae147ae13b811f47f24d80c66c6ab504b39dda4a9b6e8ac93725942} on Saturday to reach nearly $31,000, before slipping back to about $30,800 as of 1:15 p.m. in London. It advanced almost 50{bce2ac57dae147ae13b811f47f24d80c66c6ab504b39dda4a9b6e8ac93725942} in December, when it breached $20,000 for the first time. The latest gains top an eye-popping rally for the controversial digital asset in 2020, which rebounded sharply after a severe crash in March that saw it lose 25{bce2ac57dae147ae13b811f47f24d80c66c6ab504b39dda4a9b6e8ac93725942} amid the coronavirus pandemic. Bitcoin has…

December 7, 2020 7 min readOpinions expressed by Entrepreneur contributors are their own. Digital marketing is the most effective way to reach your target audience, drive targeted traffic to your website, generate quality leads, and ultimately, close sales. To create a digital marketing strategy that will foster business growth, it is key to understand the following:How much money should be spent on digital marketing?Which tactics will provide the best return on investment (ROI)?Which channels will help funnel in high-quality leads?What can be done to foster the entire buyer experience?How can success truly be measured?…

Over 4.73 crore income tax returns (ITRs) for fiscal 2019-20 have been filed till December 30, amid the government extending the deadline for filing ITR till January 10 for individuals. Earlier, the deadline to file ITRs was December 31, 2020 for individuals and January 31, 2021 for companies. This was extended on Wednesday till January 10 and February 15, respectively. “More than 4.73 crore Income Tax Returns for AY 2020-21 have already been filed till 30th of December, 2020,” the I-T department said in a tweet. Last year, the…

Most companies are in the early phases of determining how best to put AI to work for them. December 31, 2020 3 min readOpinions expressed by Entrepreneur contributors are their own. Putting the future promise of self-driving cars and precision medicine aside for a moment, let’s look at how AI can already support a handful of crucial business needs.  These smaller-scale implementations are definitely not what you would call splashy, but they have the power to impact your bottom line in meaningful ways. Best of all, each of the ideas covered here is based on existing technology that can…