Business Plan

There seems to be no stopping the market bulls. The benchmark Sensex on Wednesday topped the 46,000 mark amid relentless buying by foreign portfolio investors (FPIs). Gaining for a seventh consecutive session, the gauge for the performance of the country’s leading 30 stocks rose 1.1 per cent, or 495 points, to end at 46,103. The Nifty50 index added 136 points, or 1 per cent, to close at 13,529. Both the indices have logged record highs in 14 of the last 21 trading sessions and are up 4.4 per cent in December, extending the last month’s 11.5…

December 8, 2020 7 min readOpinions expressed by Entrepreneur contributors are their own. The holiday season is important for most industries, but for retailers, it can make or break their entire year. Thousands, and sometimes millions, are spent retaining existing customers, attracting and retaining new customers and possibly taking a few customers from competitors. Many retailers use traditional methods of paid advertisement and social media to ensure that they reach their target goals. These same retailers, however, forget to use a more cost-effective marketing strategy: visual merchandising.  Visual Merchandising is the marketing concept that can push a retailer’s overall…

Listed companies made open offers worth close to Rs 9,000 crore to public shareholders in the first seven months of the current fiscal, a drop of 39 per cent from the year-ago period. According to Sebi’s latest monthly report, a total of 30 open offers for shares worth Rs 8,973 crore were made by the companies during the April-October this financial year (2020-21). In comparison, 40 offers, amounting to Rs 14,603 crore, were made in the same period preceding fiscal. Under the Sebi regulations, pursuant to the substantial acquisition…

Think quality over quantity when it comes to content.Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. December 7, 2020 2 min readDisclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Digital marketing is essential for any business these days. Seventy-six percent of people think marketing has evolved more in the past two years than it did…