Finance

Assets under management (AUM) for domestic exchange-traded funds (ETFs) have crossed the Rs 2-trillion mark. In the past five months of FY21, AUM have surged more than Rs 60,000 crore, or 41 per cent. A large portion of this was driven by the surge in share prices, while net inflows were also healthy at Rs 20,000 crore. Further, more than half a million new ETF folios were opened. Market players said the huge number of actively-managed schemes in the large-cap space have failed to outperform the Nifty and…

Effective branding is about much more than just making an impression. Here’s how to build your business by properly developing your brand. September 14, 2020 6 min readOpinions expressed by Entrepreneur contributors are their own. As an entrepreneur, you are who you are because you’ve decided to separate yourself from the crowd. You’ve got a good idea that you think is either totally unique or can be done better by you than anyone else. But that’s rarely enough to see your entrepreneurial dream become a reality. Branding can be the difference maker between having a good idea and actually…

Imagine two call centers. In the first, you see smiles and concentrating faces, and overhear heartfelt efforts to help. There is a tangible buzz of hard work but also a feeling of energy and commitment. In the second call center, you see scowls, pained expressions, and eye rolls. Representatives carefully adhere to rote scripts, but their voices lack empathy and warmth. Despite frequent breaks and lags between calls, employees already seem exhausted halfway through the day. Many would chalk up these differences to culture, the seemingly nebulous and hard-to-control factor that contributes to business success. Our work over the last…

State-run firms have been the biggest wealth destructors in the last six years, despite operating in monopolistic or oligopolistic setups, asset managers said on Monday. The government has been pressing citizens to pay taxes and be compliant, but they have very little to show regarding improved efficiencies in the companies they themselves own, the managers added. “If you look at the biggest wealth destroyer over the last six years, it has been the government-owned companies… PSUs including banks, utilities, oil companies etc. While it is nice to tell Indians to reform,…

September 12, 2020 5 min readOpinions expressed by Entrepreneur contributors are their own. Cornerstone concepts act as the invisible structure for a sales letter. Like bricks, they build on each other and become a conversion machine for sales.  You’ve probably heard that a persuasive sales letter has certain elements including headlines, emotional storytelling, fascination bullets, the lead, the hook, the “Big Idea,” the client’s belief matrix, and other factors that come together. But between the layers of these elements, you’ll find 3 principles woven into every piece of hyper-effective sales copy. They are picture, proof and promise. These 3…

Treatment for Covid-19 accounted for as much as 11 per cent of the total health insurance claims paid by insurance companies during the first five months of the current financial year, says a research conducted by Policybazaar.com. The research further revealed that 89 per cent of health insurance claims during April 1, 2020 and August 31, 2020 were for other major illnesses, including cancer, heart problems, kidney and treatment. Policybazaar.com, which accounts for about 10 per cent of India’s retail health insurance market, said the data pertains to April 1 to…

Soybean is trading at Rs 3,835 per quintal at the benchmark Indore market; The cotton price of benchmark variety S6 is at around Rs 17,000 per bale…

September 12, 2020 5 min readOpinions expressed by Entrepreneur contributors are their own. The average person is exposed to an estimated 6,000 to 10,000 advertisements per day. So it’s not surprising that we are almost ‘immune’ to their charm.  Don’t get me wrong — this doesn’t mean they’re not effective or they don’t have their place in marketing. In fact, marketers have been able to experience a 96 percent increase in clicks with an active Facebook ad campaign. However, there is another mode of marketing that might be even more effective. Direct mail marketing has been used for years,…