Finance

August 21, 2020 6 min readOpinions expressed by Entrepreneur contributors are their own. Legendary management expert Peter Drucker once said, “Business has only two basic functions – marketing and innovation.” With Covid-19 detonating earlier this year, this quote has never taken on more meaning. One of my clients described our present situation to me was like being in the eye of an economic storm. Aptly put. The first wave of bankruptcies took down many big names including Hertz, Neiman Marcus, Brooks Brothers, GNC and J.Crew. However, with cities such as Melbourne implementing their strictest measures yet, and some states…

Businesses around the world are looking for ways to help in response to the COVID-19 pandemic, while continuing to sell products and services and keep people employed. From the C-suite to managers to employees at all levels, great ideas are popping up. But how can they be turned into reality as quickly as possible? I have some experience on this front. When Hurricane Katrina struck the U.S. Gulf Coast in 2005, I was with the advertising and marketing agency Saatchi & Saatchi. My team and I were sitting in a bar with the brand team for Tide, one of our…

Divi’s Laboratories and SBI Life Insurance shares gained 2.3 per cent and 1.3 per cent, respectively, on Friday, when the National Stock Exchange (NSE) announced that the two companies will be included in the benchmark Nifty50 index. Shares of Zee Entertainment Enterprises fell 3.7 per cent and that of Bharti Infratel ended flat. The two companies will be removed from the bluechip index. Analysts said Divi’s could see buying worth Rs 750 crore from exchange trade funds (ETFs) and SBI Life will see passive flows worth Rs 624 crore. Meanwhile, outgoing…

Learn about the best types of content you can use to get the most traction out of each social media network and grow your audiences.Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. August 20, 2020 1 min readOpinions expressed by Entrepreneur contributors are their own. Social networking websites are much like any other human social constructs—each website requires different behaviors and has different expectations of its participants. Visiting each social network can be like being in a different country. Interacting with Facebook friends…

With the unabated rise in COVID-19 cases in the country, leading non-life insurer Bajaj Allianz has called for setting up a ‘pandemic pool’, on the lines of the terrorism pool, to cover claims arising out of pandemics. Under pooled insurance, a corpus is created by industry stakeholders and the government from which claim payouts are made. India has a terrorism pool since 2002, which is administered by GIC. Bajaj Allianz has also mooted a parametric insurance cover to fight the rising incidencesof natural calamities. “We need to create a…

Benchmark indices declined over 1 per cent after the minutes of the US Federal Reserve’s (US Fed’s) meeting, released on Wednesday, highlighted challenges to the economy because of the Covid-19 pandemic. The US central bank’s warning saw investors taking money off the table. The Nifty fell 96.2 points, or 0.84 per cent, to end at 11,312, while the Sensex declined to 38,220, down 394 points, or 1.02 per cent. This was the fourth one-percent-plus fall for the Sensex since July. Foreign investors sold shares worth Rs 268 crore, while domestic institutions pulled out Rs 672 crore, provisional…

August 19, 2020 8 min readOpinions expressed by Entrepreneur contributors are their own. This article was written by Alex Sixt, an Entrepreneur NEXT powered by Assemble expert. If you are looking to take the NEXT step in your business then we encourage you to check out Entrepreneur NEXT powered by Assemble. Email marketing has been running strong for decades, but as social media and other digital channels continue to influence marketing strategies, email has become a second thought for many brands. Thing is, email is still as powerful as ever, and your email list is the secret sauce that …

The health segment in non-life insurers’ portfolio has become the biggest line of business, overtaking the motor insurance segment. In fact, by the end of the year, the health segment likely to be far ahead of motor, said T L Alamelu, member (non-life) of Insurance Regulatory and Development Authority of India (Irdai). The pandemic has promted people to buy health covers, as the uncertainty around the virus and its effects are rising with the number of infections going up daily. This fear among people is aptly reflected in the huge response the Corona Kavach policy has…