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Learn the marketing strategies to not just survive, but thrive even in this environment.Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. August 7, 2020 2 min readOpinions expressed by Entrepreneur contributors are their own. While many businesses have had to shut down physical offices and retail stores as a result of the health crisis, and are only now starting a phased re-opening process, there’s one thing that can help companies survive and even thrive: digital marketing. Even research firm Gartner has…

In a previous job, I worked for a manager who was terrific in almost all the ways you’d want a leader to be terrific — she was smart, straightforward, consistent, ambitious for great work. But she did have a small email tic that would occasionally give me pause. If I had to be out of the office, I would send her a note the night before. Her response was always the same: “Fine.” That simple word, so clear in conversation, becomes more complicated in an email, in which there is no context or signal of tone. Did she mean fine…

The National Stock Exchange (NSE) has so far set aside over Rs 4,000 crore of revenues from its co-location operations, following directions from the Securities and Exchange Board of India (Sebi), which has been investigating NSE’s co-location operations for lapses. Disclosures by NSE shows that as of June 30, 2020, an amount of Rs 4,066.78 crore (Rs 3,606.73 crore as of March 31, 2020) was transferred to a separate bank account and then has been invested in accordance with Board of directors approved investment policy and procedures. The market watchdog had…

If you want customers to purchase your product right away, then you better have the write stuff. August 7, 2020 5 min readOpinions expressed by Entrepreneur contributors are their own. Sales copywriting is probably not new to those in business , but can we really say we’re using it to its fullest potential? With customers staying home and shopping from their couches, solid copy may be the best sales technique available to you, if you use it right. Here’s why sales copywriting matters more than ever, and what you can do about it. What is direct-response copywriting? Direct-response copywriting…

Cholamandalam Investment and Finance Company Ltd., a vehicle financier, is seeing a rise in demand for personal mobility vehicle loans as the nation emerges from coronavirus-induced lockdowns. “The need for personal transportation is going up,” said Chief Financial Officer Arulselvan D. in response to a question about the impact of the pandemic. “We are seeing good demand for entry-level cars and two wheelers.” Sales of used vehicles may see a spurt as new vehicles may be costlier because of upgraded emission norms, he said. ALSO READ: Auto manufacturers let go of contractual workers as slowdown…

Gold price surged for the 16th straight session on Friday and touched an all-time high of Rs 57,008 per 10 grams in the national Capital, according to HDFC Securities. Silver, too, continued its upward movement, with the price touching a record-high of Rs 77,840 per kilogram. Silver price jumped by Rs 576, compared to the closing level of Rs 77,264 per kg on Thursday. In the previous trade, gold had closed at Rs 57,002 per 10 grams. On Friday, the price increased by Rs 6 to Rs 57,008 per 10 grams. …

Get up to speed with video creation with this $40 course.Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. August 6, 2020 2 min readDisclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Video marketing is booming and changing the way entrepreneurs and brands reach and engage with customers. Recent research finds that 54…

If you are like most leaders, you were unprepared for the novel coronavirus and the disruptive impact it has had on lives, livelihoods, and business. You may have taken part in crisis management training, and you probably had scenario-planning exercises in place in your organization. Even so, we bet you were surprised, if not blindsided, by the pandemic, how fast the crisis unfolded, and what your leadership team needed to do as a result. In today’s world of accelerated change, companies frequently will find themselves in situations in which they don’t know what is going to happen next. With so…