Finance

The Top Four Mistakes Beginners Make With Their First Facebook Ad Campaign

July 30, 2020 6 min readOpinions expressed by Entrepreneur contributors are their own. If you haven’t yet started Facebook ads, it’s high time you do. Recent statistics from Hootsuite show that the average Facebook user clicks on 11 ads per month. Although many believe Facebook is on the decline after last year’s privacy violations came under scrutiny, it still makes up for 40 percent of annual digital display advertising revenue, according to the Pew Research Center. That’s second only to one: Google.  With all the opportunity from a Facebook ad campaign, it’s a preferred avenue for new business owners…

The urgent need for sophisticated leadership

In the 2019 PwC Global Crisis SurveyPDF, 69 percent of respondents said they expected a global crisis in the next five years, most likely due to a financial meltdown or technology failure. Little did they know how prescient they were. Just nine months after the survey was released, an entirely different and unexpected medical and public health crisis — COVID-19 — has fundamentally altered the world. If driving change in the uncertain and turbulent environment that existed at the beginning of 2020 was a complex challenge, the degree of difficulty has now been ramped up significantly. As we recently noted…

Declining FD rates not a driving force for retail investors: Sebi official

The falling fixed deposit rates of banks should not be a driving force for retail investors to put their money in the capital market, and they should revalidate their investment strategies carefully during the current COVID-19 crisis, a Sebi official said on Friday. The Securities and Exchange Board of India is continuously working to make the capital market safe and protect the interest of retail investors, he said. Retail investors need to “revalidate their strategies carefully” to invest in the capital market amid the coronavirus crisis and decreasing bank deposit rates,…

Make This Pandemic the Reason You Publish Your First Video

July 30, 2020 7 min readOpinions expressed by Entrepreneur contributors are their own. The pandemic has had devastating effects worldwide. You know this. I know this. We all know this. It has affected every area of life for billions of people and, for many of us, doesn’t seem to be ending anytime soon. The sad reality is we all know at least one local business that couldn’t sustain the catastrophic loss and made the heartbreaking decision to close its doors permanently. During this time, we’ve seen many service-based businesses transform day-to-day operations and products, or pivot entirely, in order…

Covid-19: Govt gets 131 claims under insurance scheme for health workers

The central government has received 131 claims under an insurance scheme for healthcare workers engaged in COVID-19 related duty and payments have already been made in 20 of them, an officer said on Thursday. The claims are coming in a bit slow as families are initially in a state of shock when a death occurs and, therefore, it takes time to do the necessary paperwork, Officer on Special Duty in the Health Ministry Rajesh Bhushan said at a press briefing. “Under the scheme, we have received 131 claims. Out of these…

Nasdaq-beating market rally sends BSE IT Index to a record high

The surge in Indian technology shares is proving to be stronger than the Nasdaq-100 Index’s relentless rally. The 50-member S&P BSE Information Technology (BSE IT) Index jumped to a record high this week, taking its advance since the end of March to more than 40 per cent, and eclipsing the tech-heavy US gauge’s 36 per cent gain in the period. Blowout quarterly earnings reported by some of India’s biggest software firms in July have boosted shares, while spurring analysts to upgrade their profit forecasts for the sector by the most since…

3 Effective Marketing Strategies For Selling Digital Products Online

July 29, 2020 5 min readOpinions expressed by Entrepreneur contributors are their own. Selling digital goods and getting started in the online education sector has never been easier in today’s online world. According to Research and Markets, the online education industry is poised to become a $325 billion dollar industry by 2025, increasing from $187.877 billion in 2019. Not only do we live in an instant gratification economy, where we want to have products delivered instantly to our doorstep (or even better via our email inbox), but we also demand location-independent freedom from both sides, the consumer and the…

Sebi allows acceptance of client securities as collateral till August 31

Markets regulator Sebi on Wednesday allowed co-existence of the current title transfer collateral mechanism and the new pledge and re-pledge process till August 31. The decision has been taken in view of the prevailing situation due to the Covid-19 pandemic and partial lockdowns in various areas of the country. Besides, the regulator received representations from stock brokers regarding changes to the systems and software development. In a circular, the Securities and Exchange Board of India (Sebi) said the mechanism of pledge and re-pledge will be implemented with effect from…