Finance

November 23, 2020 4 min readOpinions expressed by Entrepreneur contributors are their own. The pandemic is resulting in underlying structural changes to the U.S. economy. That obviously includes a tectonic shift towards ecommerce. In August, ecommerce spending grew 42 percent year-over-year to $63 billion (according to Adobe Analytics) as Americans stayed home and bought products on the web. Consumer spending comprises 70 percent of the economy. Sellers, distributors and marketers face lucrative opportunities to sell in-demand goods and services. A quick and effective way to get conversions is pay-per-click (PPC) advertising, although there are risks to avoid. Here’s how…

The corner office. The water cooler. The cubicle farm. So many of our place-based work clichés feel suddenly anachronistic in a world of remote work and Zoom fatigue. Many people will be happy never to return to the office, and some organizations will be OK with that. And as we navigate toward the new normal, it isn’t just where we work that will change — how people work together will evolve, too. We’ve also redefined what it means to be an essential worker. Clerks, technicians, health aides, and others once dismissed as a low-skill, high-turnover segment of the workforce have…

Equity benchmarks made a winning start to the week on Monday as positive results from another Covid-19 vaccine candidate bolstered investor confidence globally. After touching a record intra-day high of 44,271.15, Sensex ended 194.90 points or 0.44 per cent higher at 44,077.15. Similarly, the broader Nifty rose 67.40 points or 0.52 per cent to close at 12,926.45. ONGC was the top performer on the Sensex chart, surging 6.84 per cent, followed by IndusInd Bank, Infosys, Tech Mahindra, Bajaj Finserv, Reliance Industries, HCL, and TCS. Index heavyweight Reliance Industries climbed…

November 12, 2020 5 min readOpinions expressed by Entrepreneur contributors are their own. Branding is the most commonly used phrase in business circles, but is also often the least understood. For Jonathan Jadali, CEO of Ascend Agency, a PR form that works with top Fortune 500 companies, a brand is not a tangible thing. As he told me in a recent conversation, it is “a strong feeling that a business creates in the minds of its customers, that creates an emotional bond and passion for their businesses and produces loyalty.” Here are some more insights into Jadali’s three-step approach…

Five of the 10 most valued domestic firms suffered a combined loss of Rs 1,07,160 crore in market valuation last week, with Reliance Industries Ltd (RIL) emerging as the biggest loser. Tata Consultancy Services Ltd (TCS), HUL, Infosys Ltd and ICICI Bank Ltd were the other bluechip firms that witnessed a drop in their market capitalisation (m-cap) last week. However, HDFC Bank, HDFC Ltd, Bajaj Finance Ltd and Bharti Airtel finished with gains. RIL’s valuation tumbled Rs 69,378.51 crore to Rs 12,84,246.18 crore. The m-cap of TCS plummeted Rs 4,165.14…

November 6, 2020 5 min readOpinions expressed by Entrepreneur contributors are their own. We know the economy is shrinking, unemployment is up and the future of retail will remain digital during this seemingly endless pandemic. On top of that, we’ve just started the holiday season, which accounts for 40 percent of brands’ annual revenue. As a brand management expert, with experience working at L’Oréal and Nike, and as a founder of a boutique digital marketing agency, I know that consumer product brands have been planning their holiday strategy for months — photographing new value sets, fine-tuning promotions, honing hero…

Gland Pharma made a strong debut on the bourses on Friday. The stock got listed at Rs 1,701 — a 13.4 per cent premium to its issue price — and ended the session at Rs 1,820, up 21 per cent over its issue price. The post-listing market capitalisation for the company stands at Rs 29,848 crore, helping it break into the top 10 valuable pharma firms in the country. The Rs 6,480-crore IPO was one of the biggest by a pharma company in the domestic market. The price band was set at Rs 1,490-1,500 per share.…

November 20, 2020 5 min readOpinions expressed by Entrepreneur contributors are their own. “If I was down to my last dollar, I would spend it on public relations.” —Bill Gates Every year, millions of startups are launched across the world, each with its own unique selling point, each with a new solution. We hear about some of them, but some we never find out about. These startups use all the latest technology, understand the basic business principles and spend months, if not years, perfecting their services or product. Many of these businesses show early-stage promise. They have customers, their…