Finance

Makers of Tomorrow: Criteo CEO Megan Clarken

June 16, 2020 6 min readOpinions expressed by Entrepreneur contributors are their own. Advertising-tech company Criteo hopes to shift away from being known as a niche leader in ad retargeting and redefine itself as “the ad-tech company for the open internet.” Leading that charge is Megan Clarken, who was hired as the company’s chief executive in October 2019. Clarken’s task isn’t an easy one — ad tech is struggling to keep up with the changing current of consumer attitudes toward data tracking and targeting, as well as the policy and throttling measures being taken in response by governments and…

Buy add-on covers to protect against damage due to natural calamities

During the past six months, different states have been hit by cyclones, earthquakes, floods and other natural disasters and properties, cars and other goods have been damaged in many households. For those, who have adequate insurance, this would be the time to make claims. In the case of a car, Sajja Praveen Chowdary Motor, business head, Policybazaar.com, says: “Accidents are just one risk. The general cost of an accident is in the range of Rs 15,000-25,000. Loss due to a natural disaster can be much higher. For example, 75 per cent of your car could get damaged if…

Sebi files appeal in Gujarat High Court over stay on Franklin e-voting

The Securities and Exchange Board of India (Sebi) has filed letter patent appeal in Gujarat High Court (HC), which is an appeal against a decision of a single judge to another bench of the same court. The appeal has been filed in Gujarat HC, which had put stay order on e-voting by unitholders in the six wind-up schemes of Franklin Templeton Mutual Fund (MF). ALSO READ: Race for digital-first film releases hots up on OTTs after Gulabo Sitabo The matter is also likely to be up for hearing in Supreme Court this week, where FT…

Kylie Jenner’s Removal from Forbes’ Billionaires List Underscores the Basic Rules of PR

June 15, 2020 9 min readOpinions expressed by Entrepreneur contributors are their own. Okay, I’ll admit it – I’ve never been a Kardashian fan. I’ll admit that “Momager” Kris Jenner and her offspring have achieved remarkable feats in garnering attention and revenue, two of entrepreneurship’s highest goals. But for me, the issue is the in-your-face actions the mom and her family are perpetually taking for celebrity’s sake.  Kylie Jenner’s removal from the Forbes Billionaires List (after making the magazine’s cover in March 2019 as the world’s youngest self-made billionaire at 22) is a case in point.  Granted, the family’s…

Sports, health, and cash flow: A delicate balance ahead

The coronavirus pandemic has driven professional sports into crisis management mode. As fans have been forced by the lockdown to question their relationship with sports, so too have some sporting leaders started reevaluating their business models to manage costs and keep those fans engaged. In some cases, change was already on the horizon: Tennis authorities, for example, had been exploring the idea of merging the men’s and women’s tours; the pandemic is now speeding up those plans in an effort by the tours to streamline costs. Professional golf also wants to reduce expenses for hosting tournaments. But soccer clubs were…

Sebi orders seizing of Rs 3.8 cr from Dynamatic CEO in insider trading case

Capital markets regulator Sebi on Monday ordered to impounding of over Rs 3.83 crore from Dynamatic Technologies Managing Director and CEO Udayant Malhoutra in an insider trading case. “A sum of Rs 3,83,16,230.73, being the notional loss avoided on account of trades carried out during the UPSI period, shall be impounded from Udayant Malhoutra with immediate effect,” Sebi said in an order. The watchdog had conducted an investigation into possible insider trading in the shares of Dynamatic Technologies Ltd (DTL) during the period from August-November 2016. During the probe,…

How to Identify and Create Marketing Materials for Your True Audience

Here’s how to work out what a dream customer looks like for you.Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. June 14, 2020 1 min readOpinions expressed by Entrepreneur contributors are their own. On this episode of The Playbook, Russell Brunson, the co-founder and co-CEO of Clickfunnels, shares his insight on:Why marketers must learn to emotionally attach to their audience through a “hook, story and offer” [10:40]. His favorite three-part script to use when designing an offer for your audience …

Lockdown 2.0: Govt extends renewal of health, motor policies till May 15

The Union government on Thursday allowed health and motor third party policyholders to defer their renewal, if it falls between March 25 and May 3— the lockdown period. Now, the policyholders can pay for the renewal of their policies till May 15. Earlier, the government had deferred the renewal payment till April 21 but since the lockdown was extended, more time has been given to pay for the renewal and even the period under consideration has been increased. The payments can be made till May 15 and the relaxation is only…