Small Business

Find out how to let the world know what you’re doing with these easy-to-follow tips. April 23, 2020 6 min readOpinions expressed by Entrepreneur contributors are their own. The following excerpt is from Rick Terrien’s Ageless Startup. Buy it now from Amazon | Barnes & Noble | IndieBound. It’s vital that you learn how to market and sell in your niche. Remember: Marketing isn’t sales. Marketing is making everything you do in your business a clear window on the value you offer to your customer and then telling the world about it. Marketing is education. Teach people how your…

We all are witnessing difficult times. Fighting a faceless enemy in the form of a pandemic, working from home, practising social distancing, braving equity market volatility, facing bad debts and mismanagement across many finance companies and ultimately suffering job contraction, pay cuts, muted (if at all) increases and incentives. Amid all this, the good news is that ‘this too shall pass’. Coming out of these unusual times financially fitter and stronger would require discipline, perseverance, conservancy tricks and fortitude. Millennials could find the following tips handy: Take adequate term insurance The amount…

Fund houses in India were trying to reassure investors on Friday, amid fears of a flood of redemption requests in the wake of the unprecedented closure of six debt funds by global giant Franklin Templeton. Franklin Templeton Mutual Fund, one of the country’s most prominent mutual fund houses in fixed income, said on Thursday that it would wind up six credit funds in India with large exposures to higher-yielding, lower-rated credit securities due to a lack of liquidity amid the coronavirus pandemic. The closures sparked worries of panic withdrawals from other…

April 24, 2020 10 min readOpinions expressed by Entrepreneur contributors are their own. Over the last few years, our work and personal lives have been slowly evolving to exist within a growing digital society. There have been dramatic changes to our access to information, entertainment, and work processes. Although these changes have added convenience and new opportunities, they have also altered how we communicate, interact and behave. With more people studying and working remotely, the digital era has made it difficult to form and maintain relationships with others. If you have children, you may havey noticed the difference even…

Despite years of warnings, the skills gap is on the rise — not just in the United States, but around the world. The PwC Talent Trends 2019 report found that 79 percent of CEOs worldwide “are concerned that a lack of essential skills in their workforce is threatening the future growth of their organization,” compared to 53 percent in 2012. The Society for Human Resource Management, in a survey of 20,000 U.S.-based members, found (pdf) that the skills shortage is “a top concern that needs to be addressed.” Three-quarters of HR professionals who are having difficulty recruiting “say there is…

Terming the shut down of six debt schemes by Franklin Templeton Mutual Fund (FTMF) as an extreme step that has created panic, an umbrella body of brokers on Friday sought markets regulator Sebi and the Ministry of Finance’s intervention to protect investor interest. FTMF stunned all by deciding to shutter operations of six schemes with assets under management of more than Rs 25,000 crore late Thursday evening, citing redemption pressures and market volatilities in wake of the COVID-19 pandemic. The fund house has said that capital markets regulator Sebi was informed in advance about the decision,…

It’s one thing to simply conceive and publish; it’s yet another to earn consumer loyalty and trust.Opinions expressed by Entrepreneur contributors are their own. Despite content marketing having been a much-discussed topic for several years, many businesses still don’t have a solid strategy in place. In fact, the Content Marketing Institute’s 2020 report found that only 41 percent of respondents had a documented marketing strategy, regardless of the fact that 84 percent of brands classified as “most successful” said their content helps build customer loyalty. Clearly, there is massive potential for using content marketing as part of your company’s…

The COVID-19 pandemic has brought home the significance of health and life insurance like nothing else earlier. Even those who were blasé about these covers in the past are now looking to buy a new policy or want to enhance the sum insured on their existing ones. Meanwhile, the Insurance Regulatory and Development Authority of India (IRDAI) has been issuing a slew of guidelines to health/general and life insurance companies aimed at easing matters for customers. MEDICAL INSURANCE: Pay health insurance premiums in instalments: Through a circular dated April 20, 2020,…