Small Business

Is Programmatic the Next Big Thing?


5 min read

Opinions expressed by Entrepreneur contributors are their own.


With at least 150 million monthly listeners in the U.S. alone, it’s no surprise that everyone from global brands to small businesses are turning to podcasts as their next key advertising investment.

After all, podcast ads are, for the most part, native — and can quickly turn an inbound trickle into a whole stream of new . Indeed, podcast advertisements are seamlessly integrated into the natural flow of a show. Combine that with extremely engaged listeners and a personal touch added by the host, and voilà! You’ve got an excellent recipe for a highly effective advertising campaign on your hands. 

So, what could be better?

Related: Want to Advertise Your Business on Podcasts? Here’s How to Get Started.

Say hello to programmatic podcast advertising

When compared to a run-of-the-mill native podcast ad, the

Covid-19 impact: Non-Life insurance premiums fall more than 10{bce2ac57dae147ae13b811f47f24d80c66c6ab504b39dda4a9b6e8ac93725942} in April


Non-life insurers reported an over 10 per cent decline in premiums earned, for the second consecutive month. This was on the back of the disruption due to the lockdown.


In April, non-life insurers saw premium collection fall 10.6 per cent to Rs 14,206 crore, from Rs 15,891 crore in the same period last year. This includes private sector, state-owned, specialised, and stand-alone health insurers.



While private sector players recorded a steeper decline of 16.18 per cent in monthly premium collection, their public sector counterparts posted a 5.68 per cent fall. In absolute numbers, private ones earned Rs 6,722 crore in premiums in April, while public sector ones recorded Rs 6,559 crore. Private insurers reported a market share of 50.74 per cent, while the four state-owned insurers comprised 44 per cent of the non-life market.


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Brokers see hit on distribution income as flows in equity schemes taper


The brokerage houses are bracing for pressure on distribution income amid a slowdown in equity scheme flows, along with declining asset values triggered by a correction in


“Distribution of equity and equity linked products accounts for a significant part of the distribution income. The correction in asset prices will have an impact on this income stream,” said Jimeet Modi, chief executive officer of Samco Securities.


“Due to the lockdown, it has been difficult to make fresh sales of MF products. We are also seeing a slowdown in equity scheme flows. Brokerage incomes have so far been steady, helping to mitigate the impact,” said chief executive officer of another broking house, requesting anonymity.


In April — which was the first full month post-lockdown — equity flows were down 47 per cent down to Rs 6,212 crore, reflecting the impact of lockdown and the pandemic.

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1 min read

Opinions expressed by Entrepreneur contributors are their own.


COVID-19 has changed the way we do sales forever. Nearly everyone is now a virtual, remote seller, and that will remain mostly true even when it’s safe for us to go back to the office.

It’s a major shift – one that’s led many of you to reach out for advice on how to best sell from home. Well, ask and you shall receive.

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Disciplined practices can help leaders ensure that feedback loops flow freely and a top-down understanding of their organization doesn’t blind them to problems.…

RBI converts less than third of Rs 30,000 cr bonds into long-term paper


The Reserve Bank of India (RBI) did not offer the originally planned Rs 30,000 crore of securities for conversion into longer dated securities, but accepted switching for only Rs 7866.73 crore, auction results showed.


After stating last week that it would be converting Rs 30,000 crore of securities maturing in June to longer dated securities, including Rs 4,000 crore into a 40 year security, the RBI offered only Rs 9796.732 crore of securities in its Monday auction. The RBI did not accept any offer for a conversion of Rs 13,000 crore to the 10-year security. It only accepted Rs 5736.732 crore for conversion to a bond maturing in 2024. The total amount of conversion offer accepted for the 40 year security was Rs 2130 crore, against Rs 13,000 crore planned. The RBI decided to give 6.7982 per cent for the 40 year paper.


ALSO READ:

This $25 Tool Might Be the SEO Magic Weapon Your Site Needs

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Free Book Preview No BS Guide to Direct Response Social Media Marketing

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2 min read

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.


If you’re trying to grow your web-based business, it may be tempting to shell out huge amounts of money on paid advertising and high-end design. A smarter, more cost-effective way to grow your online presence, however, may be through search engine optimization (SEO).

SEO lets you harness traffic from search engines like Google and Bing without having to pay a premium for it. A great SEO strategy can save you a boatload

General insurers brace for a rise in non-Coronavirus claims after lockdown


General insurers are bracing for a spike in non-(non-Covid-19) health claims in the coming months as normalcy returns after the stringent is eased by the government.


The rise in claims will mostly come from elective procedures that were postponed on account of Covid-19. This, in turn, will impact the loss ratio of insurers in the health segment.



During the period, non-life insurers have seen an almost 40 per cent drop in non-Covid claims. This is because individuals have decided to postpone their non-essential procedures or elective procedures, fearing infection.


This adds to the uncertainty of non-life insurers at a time when the number of Covid cases is increasing, and may lead to more Covid claims in the coming weeks and months. However, so far, Covid claims for insurers have not moved up significantly.