Small Business

This first section defines your company and its products or services then shows how the benefits you provide set you apart from your competition. It’s called a “situation analysis.” Target audiences have become extremely specialized and segmented. No matter your industry, from restaurants to professional services to retail clothing stores, positioning your product or service competitively requires an understanding of your niche market. Not only do you need to be able to describe what you market, but you must also have a clear understanding of what your competitors are offering and be able to show how your product or service…

After basketball legend Kobe Bryant died in a helicopter crash in January, ABC’s Good Morning America played a clip from an interview in which he had discussed his life after retiring from the sport. In it, he said how important it is to recognize the “difference between doing what you do versus understanding that that is not who you are.” That’s a crucial lesson for people in all professions. Separating our sense of identity from our job helps us not just to better ourselves, but also to build stronger businesses and be better managers and colleagues. Unfortunately, in the United…

Gold rose nearly 1 per cent on Monday after suffering its largest daily fall in nearly seven years, as expectations grew for policy easing by the U.S. Federal Reserve and other central banks to help boost the coronavirus-hit global economy. Spot gold was up 0.4 per cent at $1,591.84 an ounce by 1:40 p.m. EST (1840 GMT), and U.S. gold futures settled 1.8 per cent higher at $1,594.80.=> On Friday, the precious metals market was routed by traders liquidating their positions amidst a coronavirus-led selloff across global markets, with gold diving…

Here’s how a digital-first approach helps one company compete against some of the world’s biggest tech giants like Apple and Samsung.…

Over the past year-and-a-half, since the IL&FS episode occurred, the magnitude of credit events that have taken place in our country has been unprecedented. Many investors have burnt their fingers in a variety of debt funds due to delays and defaults in repayment of debt by corporate entities. One category that has borne the brunt of these developments is credit risk funds, whose asset under management (AUM) has got depleted by about 27 per cent over the past year. Know your fund: Credit risk funds, by their nature, aim to earn higher returns for investors by…

Shares of Affle (India) climbed as much as 8.6 per cent to Rs 1,949 apiece on the BSE on Monday after the company announced it has signed a definitive agreement to acquire Spain-headquartered Mediasmart, a self-serve mobile programmatic and proximity marketing platform. At 09:34 am, the stock was trading over 5 per cent higher at Rs 1,886 on the BSE. In comparison, the benchmark S&P BSE Sensex was trading over 1 per cent or 479 points higher at 38,753 levels. The acquisition of Mediasmart carries a great strategic merit as it…

It’s where marketing efforts converge, so to make money online, you need to make sure your website is in order. February 20, 2020 5 min readOpinions expressed by Entrepreneur contributors are their own. As a small business, your website is the single most important resource you have in your marketing arsenal. It’s where all your marketing efforts converge, whether they are in the form of inbound content marketing, ads or direct marketing. Customers will usually check your website for an overview of your products and services before committing themselves to any other action, including a purchase. There are pros…

Grandparents are changing their work lives to help care for their grandchildren — and fighting stigmas surrounding flexibility and gender in the process.…